Peeps Throw a Party this Easter with Party Cake Flavored Marshmallow Chicks

April 15, 2014
Just Born Quality Confections introduces Peeps Party Cake Flavored Marshmallow Chicks.

An iconic symbol of Easter, the Peeps brand from Just Born Quality Confections, Bethlehem, Pa., has been the Easter basket staple for just over 60 years. With more than 1.5 billion Peeps consumed during Easter alone, it’s no wonder these marshmallow confections have remained the No. 1 non-chocolate candy at Easter for more than 20 years. From making colorful additions to baked goods, to decorative accents for craft and art projects, to fun little surprises hidden inside plastic eggs or simply savoring the sweet treat on its own, Peeps bring a smile to kids of all ages.

New in 2014 are Peeps Party Cake Flavored Marshmallow Chicks. The vanilla cake-flavored marshmallow chicks are sprinkled with fun rainbow confetti. They are sold in 10-count packs and join perennial favorites -- Peeps Marshmallow Chicks and Bunnies in six colors (blue, green, lavender, orange, pink and yellow) and varying package sizes — as well as other forms and flavors.

A few fun facts on the fluffy marshmallow favorite

  • In 1953, it took 27 hours to create one Peep chick. Today, it takes six minutes.
  • The company produces enough Peeps in one year to circle the Earth twice.
  • Each chick contains 28 calories, while a bunny has only 27.5 calories. Both are fat free.