Greek yogurt has taken the market by storm, and Sunsweet, Yuba City, Calif., wants to capitalize on this hot food trend. Just off the heels of its PlumSweets Dark Chocolate launch, the company introduces Greek Style PlumSweets. The new Greek yogurt variety combines the same chewy inside of Plum Amaz!ns diced dried plums with a creamy and decadent Greek yogurt coating.
“Nearly one quarter of Americans report eating more Greek yogurt this year compared to last,” says Jeff McLemore, vice president of North America marketing. “People are looking for their favorite brands to incorporate Greek yogurt into the foods they already love. We put a modern and healthier twist on Greek yogurt with Greek Style PlumSweets.”
At only 180 calories per quarter-cup serving, PlumSweets are not only a sweet treat for your taste buds but also for your waistline. Additionally, prunes are emerging as a dried fruit packed with health benefits. Recent studies suggest that prunes may help keep bones strong by preventing bone mineral loss.
Greek Style PlumSweets are currently available in test markets in Northern California and the East Coast. A 6-oz. bag has a suggested retail price of $3.99.
