Pringles Debuts Tortilla Chips
The Pringles brand continues to evolve since it was sold in May 2012 by Procter & Gamble Co. to Kellogg Co., Battle Creek, Mich. At the end of 2013, the brand branched out into corn tortilla chips with the introduction of Pringles Tortilla Crisps. The initial debut was through Walmart, but three flavors of chips are now available through retailers nationwide. Varieties are: Truly Original, Nacho Cheese and Southwestern Ranch. Walmart carries Zesty Salsa as an exclusive flavor.
This concept is not new to the Pringles brand. In December of 2001, P&G introduced Torengos, a Pringles-style tortilla chip. The company claimed it took two years of research and development to create this product. Sadly, after less than five years it was pulled from the market. Hopefully this new version from Kellogg will have longevity.
Each Pringles Tortilla Crisp features the familiar curved oval shape of regular Pringles potato crisps. Truly Original comes in 6.07-oz. canisters, while the other flavors come in 6.42-oz. canisters. The suggested retail price is $1.50.