Yoplait’s Yogurt Flavors Play into the Warm Weather

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General Mills Inc., Minneapolis, gets creative with limited-edition refreshing Yoplait yogurt flavors for this summer. Yoplait’s fans have enjoyed seasonal flavors since the first limited-edition yogurts were introduced in the fall of 2012 with pumpkin pie and apple crisp. The demand continues to bring trending flavors they desire to the yogurt aisle. The two new flavors are Margarita and Peach Sweet Tea.

“Consumers are continually looking for new and different ways to enjoy the goodness of yogurt,” says Blake Holman, associate marketing manager. “The popularity of cocktail-inspired, sweet and refreshing flavored drinks rises when the weather gets warm. So in response to consumer’s desires, Yoplait took favorite flavors to sip and turned them into yogurt that can now be enjoyed any time of the day. Whether it’s a margarita with friends or sweet tea on the porch, consumers love the variety and flavors but without actually consuming the real thing.” The suggested retail price is 75 cents per 6-oz. cup, $2.79 per 4-oz. four-pack and $5.75 per 6-oz. eight-count fridge packs.

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