On the heels of an Oct. 21 lawsuit against discount grocery chain Aldi for selling private-label sweet rolls in packages designed to look like King’s Hawaiian products, the family-owned namesake company is expanding its brand beyond bread. Its signature original sweet bread is dried, cubed and seasoned to produce King’s Hawaiian Classic Stuffing. The stuffing comes in 12-oz. bags and is available for a limited time during the 2015 winter holiday season.
King's humble beginnings dated back to the 1950s in Hilo, Hawaii, where Robert Taira, the Hawaiian-born son of Japanese immigrants opened his first bakeshop after graduating top of his baking class. Since then, King’s Hawaiian Sweet Bread products have become an American marvel. After opening a bakery in California in 1977, the original round soft loaves started taking on additional shapes and sizes, including buns, rolls and slices. That original round loaf also became famous for getting carved out and used as a delivery bowl for spinach dip. The new stuffing, with its slightly sweet and savory taste, hopes to inspire new uses and recipes.
