Healthy Choice Steams Up the Frozen Aisle with Simply Line

Feb. 3, 2016
The Simply line is an extension of ConAgra Foods' Café Steamers line.

With 100 percent natural proteins and nothing artificial, Healthy Choice, a brand of ConAgra Foods Inc., uses the magic of steam to transform simple ingredients into chef-inspired frozen meals. The Simply line is an extension of the brand’s Café Steamers line, the first and still the only meals that feature a special steaming basket that cooks the ingredients in less than four minutes in the microwave.

The new line contains eight meals, four classic and four low-carb options, all with less than 310 calories. The classic varieties — Chicken Fried Rice, Chicken Pasta Primavera, Lemon Herb Chicken and Meatball Marinara — contain more than 18g of protein. The low-carb options — Chicken & Vegetable Stir Fry, Grilled Chicken & Broccoli Alfredo, Grilled Chicken Pesto & Vegetables and Southwestern Style Chicken — contain more than 22g of protein and less than 14g of net carbs. The meals have a suggested retail price of $3.29. Healthy Choice is the only major brand in its category that can call 100 percent of its products “healthy,” as defined by FDA.