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Displaying 26-50 of 1951 results

Hillshire Brands To Acquire Pinnacle Foods

The May 12 announcement brings together two Food Processing Top 100 companies both known for their frozen, refrigerated brands.

Snyder's-Lance Acquires Baptista's Bakery; Sells Private Brands to Shearer's ...

The North Carolina-based snack food manufacturer announced the transactions as part of its strategic plan to focus entirely on its branded products.

Consumers Wary of Big-Brand Claims

IBM study finds consumers wary of claims by big-brand food companies.

Careful Branding

Manufacturers and retailers should focus on incorporating good content into their products and not overly promote on the basis of superfood branding.

Hain Celestial, H.J. Heinz ink Linda McCartney brand deal

Hain Celestial Group Inc., a Melville, N.Y.-based manufacturer of organic foods, announced it has finally closed a deal to buy H.J. Heinz Co.'s Linda McCartney brand frozen vegetarian foods unit.

Hormel Discovers Hormel Brand

Research shows consumers know and love the Hormel Brand.

Coca-Cola voted best brand

Coca-Cola Co. moved up two notches to displace Sony as “best brand,” at least in the eyes of 2,372 people surveyed by Harris Interactive's annual poll.

Store Brand Sales Increase By $5.4 Billion In 2008

Sales of store brand products across the major U.S. retailing channels last year increased by $5.4 billion versus the prior year to reach a new all-time high of $74.2 billion.

Brand extensions dominated in 2004

Packaged food sales were fairly flat in 2004 with few firms making any real headway, according to a new report from Information Resources Inc. Brand extensions dominated in the last year.

New Packages Enliven Mature Products

Revitalizing the health of your brand or product may be only a package change away - just ask StarKist, Pringles, Corbett Canyon and Birds Eye.

Private Label Products Can One-Up the National Brands

Along with the usual knock-offs, novel and innovative store brand products were demonstrated at the recent Private Label Trade Show.

Infographic: Social Media Marketing and Food Brands

Where does your food brand fit in to social media?

Packaging Performs in the Marketing Mix

Promotional campaigns use packaging to deepen the consumer/brand relationship – even on the web.

Unilever SuperShots for Blood Pressure

Unilever takes the Promise brand further down the heart-health road with SuperShots for Blood Pressure.

Moms struggling with finances

Marketing 101 - The Final Chapter

After about 100 columns, John Stanton is retiring. Will you take up his crusade against brand erosion and bean counters?

Market View: How to Counter Amazon’s Entry Into Food

The online retailer’s development of food brands should be a wakeup call to all food and beverage processors.

Hot Tamales, Mike And Ike Turning 60 and 70

The Mike and Ike and Hot Tamales brands invite fans to join the celebration as they mark their 70th and 60th Anniversaries, respectively.

Sara Lee Completes Its Split

It’s now Hillshire Brands and D.E Master Blenders.

What Mom really wants

Top 10 Food Brands of 2005

Our picks for those trademarks that have withstood the test of time and forged an emotional connection with consumers.

Market View: The End of Brands?

You can still forge a relationship with the consumer; just consider using a modern medium.

The Private World of Private Label Food Brands

Will the category's 'quality copy-cat' reputation hold up after the recession?

October 2006 New Food Rollout

Grip-n-Dip Chicken Strips for kids from ConAgra; Coca-Cola's Dasani and Powerade go grape; Oscar Mayer Fast Franks from Kraft Food; "pure" juices from Tropicana; stand-up taco shells from General Mills; and Corelli brand pasta sauce in a box from The Kroger Co.

12 Interesting Co-Brands at the Sweets & Snacks Expo

They're cute and they clearly communicate the flavor in these candies and savory snacks.

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Displaying 26-50 of 1951 results