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Extending Brand Equity to Foodservice

(Article)

Why sell a commodity ingredient to foodservice clients when you can provide an ask-for brand that differentiates the restaurant, too?

Fortune Brands Closer to a Split

(News)

Under the split due to take place October 3, 2011, Fortune Brands' liquor and spirits will become known as Beam Inc.

Fortune Brands Buys Bethenny Frankel's Skinnygirl brand

(News)

Reality television start Bethenny Frankel has sold her Skinnygirl brand to Food Processing Top 100 lister Fortune Brands' Beam Beam Global Spirits & Wine unit.

Food Trends: The Most Successful Packaged Food Brands of 2010

(News)

Industry analysts SymphonyIRI reveal the top 10 most successful packaged goods brands of 2010 in its Times & Trends Report, "2010 New Product Pacesetters"

Tips for Sustaining Nostalgic Brands

(Article)

Food Processors provide tips on how to sustain nostalgic brands.

Fortune Brands To Split Businesses; Continue Distilled Spirits

(News)

Fortune Brands to become pure-play spirits company; will spin off home & security to shareholders, and sell or spin off golf business.

El Monterey Brand Awareness Continues to Build Through Consumer Promotions

(News)

Ruiz Foods, Inc. has launched an FSI brand-awareness promotion in conjunction with Cinco de Mayo

Sunset Brands completes U.S. Mills acquisition

(News)

Los Angeles-based Sunset Brands, Inc. has gobbled up U.S. Mills, Inc., a Needham, Mass.-based marketer of natural, organic and specialty ready-to-eat cereals, hot cereals, cookies and crackers.

Say Nuts To Holiday Flavors

(Product)

John B. Sanfilippo & Son's Fisher brand rolls out three scrumptious Fisher nuts and chocolates combos for the holidays.

Packaging Performs in the Marketing Mix

(Article)

Promotional campaigns use packaging to deepen the consumer/brand relationship – even on the web.

Old Orchard Brands Introduces Harvest Select

(Product)

Families seeking a budget-friendly frozen fruit drink need look no further.

Reser's Fine Foods Rises from Humble Beginnings

(Article)

A lot of food companies started out dreaming big dreams based on a really good family recipe. Editor in Chief Dave Fusaro takes a close look at one of them: Reser's Fine Foods.

First Class Glass Packaging

(Article)

Processors gravitate to glass packaging for branding, premium positioning and product protection.

Chocolate Cream Of Wheat Debuts

(Product)

B&G Foods Inc. introduces Cream of Wheat Chocolate instant hot cereal, its newest and most decadent addition to the Cream of Wheat family.

Marketing 101 - The Final Chapter

(Article)

After about 100 columns, John Stanton is retiring. Will you take up his crusade against brand erosion and bean counters?

2011 R&D Team Winner: Happy Family

(Article)

For our 2011 R&D Team of the Year winner (small-sized company category), social responsibility was the mother of invention.

Marketing Insights: When It Comes To Brand Longevity, Is It Good Luck Or Good...

(Article)

Goya's 75 years is a tribute to a great company but is also a testament to sound marketing.

Packaging: You've Come a Long Way, Baby

(Article)

Private label products have enjoyed a tremendous year; in addition to product improvements, packaging also is taking on the national brands.

Hinds-Bock Manufactures Family of Fillers/Depositors for Use Over Horizontal ...

(Product)

Hinds-Bock manufactures a family of fillers/depositors for use over horizontal vacuum formers.

Gevalia Kaffe Coffee Brand Leverages Kraft Capabilities

(Product)

Kraft Foods Inc., launches its Gevalia Kaffe coffee brand, previously available only online, in 10 varieties nationally.

Don Francisco Family Reserve Premium Blend Coffees Debut

(Product)

F. Gavina & Sons Inc. introduces Don Francisco Family Reserve, a line of premium blends.

Hormel Foods Adds New Varieties to Two Meat Brands

(Product)

Hormel Foods introduces new product varieties from two of its brands -- Hormel Cure 81 ham and Lloyd's Woodfire Barbeque.

Yosicle Pops With Yogurt Added To Popsicle Line

(Product)

Unilever North America adds Popsicle brand's Yosicle pops to its product line up. The new popsicles combine the taste of Popsicle pops with creamy yogurt.

Calm Inducing Drink is Help For Sleepless In Seattle

(Product)

Vitila Brands introduces Tranquila, a calm-inducing drink developed for a seriously stressed, ridiculously over-amped and perpetually under-pressure society.

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