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B&G Foods Buying Specialty Brands

Adds to string of recent acquisitions.

Market View: The End of Brands?

You can still forge a relationship with the consumer; just consider using a modern medium.

Marketing 101 - The Final Chapter

After about 100 columns, John Stanton is retiring. Will you take up his crusade against brand erosion and bean counters?

Private Label Products Can One-Up the National Brands

Along with the usual knock-offs, novel and innovative store brand products were demonstrated at the recent Private Label Trade Show.

Marketing Insights: When It Comes To Brand Longevity, Is It Good Luck Or Good...

Goya's 75 years is a tribute to a great company but is also a testament to sound marketing.

Top-selling new products of 2004

Brand extensions, especially in soft drinks, top annual IRI list.

Food execs lay out strategies for 2007

Annual analysts meeting airs talk of resurrected brands, new products and takeovers.

Hormel Takes Skippy Off Unilever’s Hands

Hormel Foods to pay $700 million for iconic brand of peanut butter.

Top 10 Power Brands of 2005

Brands are the light, not the bulb. Here are our picks for those trademarks that have withstood the test of time and forged an emotional connection with consumers.

Unilever Food Solutions Rejuvenates Its Brand

Unilever Food Solutions North America, part of a global relaunch of the Unilever Food Solutions brand uses a recently introduced three new services to help the foodservice industry.

Flowers Offers 'Stalking Horse' Bid for Hostess Bread Brands

Offers $390 million for Wonder, Nature's Pride, Merita, Home Pride, Butternut, Beefsteak brands.

Hillshire Brands To Acquire Pinnacle Foods

The May 12 announcement brings together two Food Processing Top 100 companies both known for their frozen, refrigerated brands.

Snyder's-Lance Acquires Baptista's Bakery; Sells Private Brands to Shearer's ...

The North Carolina-based snack food manufacturer announced the transactions as part of its strategic plan to focus entirely on its branded products.

Consumers Wary of Big-Brand Claims

IBM study finds consumers wary of claims by big-brand food companies.

Careful Branding

Manufacturers and retailers should focus on incorporating good content into their products and not overly promote on the basis of superfood branding.

Nestle Crunch Stixx

Nestle has created a new form for its popular (but old — 1938) Crunch bar: Crunch Stixx. The remake moves the product to a more premium space and also makes it more convenient. Nestle rolls novelty, demographics, premiumness and convenience into Nestle’s Crunch Stixx.

Hain Celestial, H.J. Heinz ink Linda McCartney brand deal

Hain Celestial Group Inc., a Melville, N.Y.-based manufacturer of organic foods, announced it has finally closed a deal to buy H.J. Heinz Co.'s Linda McCartney brand frozen vegetarian foods unit.

Hormel Discovers Hormel Brand

Research shows consumers know and love the Hormel Brand.

Coca-Cola voted best brand

Coca-Cola Co. moved up two notches to displace Sony as “best brand,” at least in the eyes of 2,372 people surveyed by Harris Interactive's annual poll.

Struck Hostess Brands to Liquidate

After a week of strikes by its largest union, iconic baker gives up.

M&M's Ice Cream Treat Mirrors Classic Candy Looks

M&M's Brand Ice Cream Treats are three layers of fun.

New Food and Beverage Rollout: August 2015

Healthy and exotic are on tap in this end-of-summer wrap-up of new food products.

2006 Top 100: Corporate Profiles 26-50

The top 100 food and beverage processing companies in the U.S. and Canada are profiled in this annual feature. Find company contact information, major brands, key executives and main product areas.

Market View: Why Are There 15 Flavors of Triscuits?

Virtually all product successes come from true innovation, not simply brand extension.

2011 Processor of the Year H.J. Heinz Co: Pittsburgh Product Development ...

Six-year-old innovation center, plus distributed centers of excellence, keep the global pipeline full.

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Displaying 26-50 of 2369 results