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Displaying 26-50 of 1853 results

Hormel Discovers Hormel Brand

Research shows consumers know and love the Hormel Brand.

Coca-Cola voted best brand

Coca-Cola Co. moved up two notches to displace Sony as “best brand,” at least in the eyes of 2,372 people surveyed by Harris Interactive's annual poll.

Store Brand Sales Increase By $5.4 Billion In 2008

Sales of store brand products across the major U.S. retailing channels last year increased by $5.4 billion versus the prior year to reach a new all-time high of $74.2 billion.

Brand extensions dominated in 2004

Packaged food sales were fairly flat in 2004 with few firms making any real headway, according to a new report from Information Resources Inc. Brand extensions dominated in the last year.

BusinessWeek/Interbrand Unveils 100 Top Global Brands survey for 2006

Despite some slippage due to the public’s slackening demand for soda, Coca-Cola remained the No. 1 worldwide brand in the BusinessWeek/Interbrand 100 Top Global Brands survey.

Private Label Products Can One-Up the National Brands

Along with the usual knock-offs, novel and innovative store brand products were demonstrated at the recent Private Label Trade Show.

Infographic: Social Media Marketing and Food Brands

Where does your food brand fit in to social media?

Packaging Performs in the Marketing Mix

Promotional campaigns use packaging to deepen the consumer/brand relationship – even on the web.

Unilever SuperShots for Blood Pressure

Unilever takes the Promise brand further down the heart-health road with SuperShots for Blood Pressure.

Marketing 101 - The Final Chapter

After about 100 columns, John Stanton is retiring. Will you take up his crusade against brand erosion and bean counters?

Hot Tamales, Mike And Ike Turning 60 and 70

The Mike and Ike and Hot Tamales brands invite fans to join the celebration as they mark their 70th and 60th Anniversaries, respectively.

Sara Lee Completes Its Split

It’s now Hillshire Brands and D.E Master Blenders.

Top 10 Food Brands of 2005

Our picks for those trademarks that have withstood the test of time and forged an emotional connection with consumers.

Market View: The End of Brands?

You can still forge a relationship with the consumer; just consider using a modern medium.

The Private World of Private Label Food Brands

Will the category's 'quality copy-cat' reputation hold up after the recession?

12 Interesting Co-Brands at the Sweets & Snacks Expo

They're cute and they clearly communicate the flavor in these candies and savory snacks.

B&G Foods Buying Specialty Brands

Adds to string of recent acquisitions.

Marketing Insights: When It Comes To Brand Longevity, Is It Good Luck Or Good...

Goya's 75 years is a tribute to a great company but is also a testament to sound marketing.

Coca-Cola Remains 'Best Global Brand'

Leads Interbrand list for the 12th straight year.

TreeHouse Foods To Acquire Associated Brands

Specialty tea, powdered drinks private labeler will fetch approximately $180 from investment firm.

Family Dollar Adds National Brands

Pepsi, Red Bull, Gerber among additions.

Kraft's Rosenfeld: How Brands and Consumers Have Changed

Irene Rosenfeld, Chairman and CEO of Kraft Foods, spoke of how reaching consumers has changed significantly over the last 20 years.

Coca-Cola still world's top brand

Coca-Cola has been named the world's top brand for a fourth consecutive year in a survey by consultancy Interbrand.

M&M's Ice Cream Treat Mirrors Classic Candy Looks

M&M's Brand Ice Cream Treats are three layers of fun.

Survey reveals eroding consumer confidence in packaged goods brands

In a new IBM survey, a majority of consumers revealed the level of information consumer products companies provide on the contents, origins and environmental impact of their products greatly impacts their level of trust in those companies.

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Displaying 26-50 of 1853 results