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Sara Lee Adds Lemon Pound Cake And Updates Butter Pound Cake

(Product)

Hillshire Brands Co. launches Sara Lee Lemon Pound Cake as well as updating its famous Butter Pound Cake.

Old Orchard Cranberry Juice Goes Natural With Naturally-Sweetened Juice Blends

(Product)

Old Orchard Brands rolls out Cranberry Naturals, a line of naturally-sweetened cranberry juice blends that includes only natural ingredients and 40 percent less sugar than traditional cranberry juice varieties.

Adora Supplement Offers Calcium, Vitamin D in Chocolate Disk

(Product)

Adora's proprietary formula, developed by Thompson Brands, meets women's daily health needs while satiating chocolate cravings

Exceptionals Move Wonka Chocolates Upscale

(Product)

Nestle USA's Wonka Exceptionals premium chocolate line was developed with as much attention to the taste inside as the presentation on the outside.

Nature's Pride Hearty Wheat Bread With Flax Provides Good Source of Omega 3-ALA

(Product)

Hostess Brands' Nature's Pride introduces Nature's Pride Hearty Wheat with Flax bread, the first 100 percent natural bread available across the country to be baked using pure olive oil and the first in the Nature's Pride line to provide a good source of omega 3-ALA, which comes from flax seed.

Hostess Thinks Pink With Strawberry Cupcakes

(Product)

Hostess Brands adds Hostess Strawberry CupCake, a pink strawberry cupcake, to its line of squiggle-topped treats.

Passage to China Cooking Sauces Bring Back Ming Dynasty Favorites

(Product)

Passage Foods USA allows consumers to enjoy authentic Chinese favorites dating back to the Ming Dynasty in their own kitchen.

Restaurant quality sauces in a pouch

(Product)

The Bertolli brand of Unilever USA, Englewood Cliffs, N.J., rolls out Bertolli Premium Pasta Sauce, three restaurant inspired sauces in a stand-up pouch for two that cook in only 90 seconds.

Oberto Introduces All Natural Jerky Snacks

(Product)

Oberto Brands is reportedly the first major jerky brand to shift to an all-natural focus to respond to the consumer demand for better-for-you foods, particularly among grab-and-go packaged snacks.

GloryBee Foods Introduces a Honey Of A Redesign

(Product)

GloryBee Foods unveils its newly redesigned labels for its GloryBee Honey brand.

Kettle Launches All Natural Reduced Fat Potato Chips

(Product)

Kettle Brand offers its most popular flavors in reduced fat potato chip formulations.

Say Nuts To Holiday Flavors

(Product)

John B. Sanfilippo & Son's Fisher brand rolls out three scrumptious Fisher nuts and chocolates combos for the holidays.

Blue Agave Vitaminwater Makes for Strong Bones

(Product)

Lifestyle Brands is introducing Vitaminwater stur-D which claims to be the first enhanced water and juice beverage to include vitamin D and calcium.

Yoplait Lactose Free Yogurt Delivers Worry-Free Yogurt Indulgence

(Product)

Yoplait Lactose Free Yogurt is first lactose-free yogurt under the Yoplait brand.

Gum Technology Responds to Xanthan Pricing Issues with Gum Replacements

(Product)

Coyote Brand and Hydro-Fi Stabilizer blends incorporate functional, less expensive ingredients for food processors.

Smart Balance Blended Butter Sticks Taste Like Real Butter With Less ...

(Product)

Boulder Brands has introduced Smart Balance Blended Butter Sticks, a healthful blend of butter and Smart Balance Oil Blend.

Mom Brands Rolls Out Four Comforting Instant Oatmeal Varieties

(Product)

Oatmeal Raisin Cookie, Pomegranate, Very Berry and Classic added to flavor lineup and they include 22g of whole grains and flax seeds, ALA-Omega 3, fiber and calcium.

Breakstone's Introduces Greek-Style Sour Cream

(Product)

The first-ever national brand of Greek Style Sour Cream combines the texture and taste of traditional Breakstone's Sour Cream with authentic Greek strained yogurt.

Single Serve Frozen Pizza Offers Sizzling Slice Of The Pie

(Product)

Schwan's Consumer Brands North America Inc. introduces Red Baron Pizza By The Slice, the first microwaveable slice of pizza that provides unbelievable pizza taste from the microwave in two minutes.

Packaging Performs in the Marketing Mix

(Article)

Promotional campaigns use packaging to deepen the consumer/brand relationship – even on the web.

New Food and Beverage Rollout: April 2013

(Article)

Our April 2013 new food and beverage rollout highlights healthy and convenient products for consumers.

Unilever SuperShots for Blood Pressure

(Article)

Unilever takes the Promise brand further down the heart-health road with SuperShots for Blood Pressure.

Store Brand Sales Increase By $5.4 Billion In 2008

(Article)

Sales of store brand products across the major U.S. retailing channels last year increased by $5.4 billion versus the prior year to reach a new all-time high of $74.2 billion.

Marketing 101 - The Final Chapter

(Article)

After about 100 columns, John Stanton is retiring. Will you take up his crusade against brand erosion and bean counters?

Brand extensions dominated in 2004

(News)

Packaged food sales were fairly flat in 2004 with few firms making any real headway, according to a new report from Information Resources Inc. Brand extensions dominated in the last year.

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