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Packaging Performs in the Marketing Mix

Promotional campaigns use packaging to deepen the consumer/brand relationship – even on the web.

New Food and Beverage Packaging Packs a Promotional Punch

Promotional campaigns are about getting noticed and engaging consumers; packaging is just the thing to make that happen.

Convenience Drives Food Packaging Innovation

Convenience features are the focus for packages that enhance ease of use, both at home and on the go.

Package Design Innovation: Genius in a Bottle

Food and beverage packagers are choosing bottle designs that pull out the stops.

Integrity Seal Technology To Dramatically Reduce Packaging

International Food Partners has introduced a new sealing technology for flexible packaging can save food manufacturers thousands of tons of film per year.

Category: Equipment

Product Type: Packaging materials

Manufacturer:
International Food Partners

Institute of Packaging Professionals Announces AmeriStar Package Awards

32 packages including 13 food & beverage containers, honored in packaging competition.

Vacuum And Gas-Flush Sealers Measure And Control Package Sealing Temperatures

Setting ideal and long-term vacuum and gas-flush package sealing temperature conditions is now possible with Fuji Impulse’s LOS Series Sealers.

Category: Equipment

Product Type: Form/fill/seal

Manufacturer:
Fuji Impulse

First Class Glass Packaging

Processors gravitate to glass packaging for branding, premium positioning and product protection.

Packaging for Organic and All-Natural Products

Package structures and graphics are rising to the occasion as organic and all-natural products go mainstream.

Demographic Segmentation Becomes Common Packaging Strategy

Demographic segmentation, the time-tested tool of mass media advertisers, is becoming a more common packaging strategy as food companies develop line extensions to appeal to every conceivable sliver of the population.

Snack Manufacturers Drive Packaging Innovation

Snack food manufacturers are some of the most innovator packagers. Portion control, convenience and sustainability are driving their changes.

Meat Packaging Innovations Target Convenient Preparation And Product Quality

Processors of fresh and frozen animal proteins — including beef, pork, chicken and seafood — are looking for extra marketing muscle, and they're finding it in package formats engineered for cook-in convenience or enhanced product protection.

The Many Benefits of Paperboard Packaging

Paperboard packaging provides perks ranging from better microwave cooking to earth-friendliness.

Packaging from Major Snack Brands Gets a New Purpose

PepsiCo’s Frito-Lay and TerraCycle Partner to Start Chip Bag Brigades to Upcycle Used Packaging

Evergreen Packaging Announces Winners Of Project Carton Design Competition

More than 24 packaging design students participated in the competition as part of the New York-based college's fall curriculum. The winners were announced during 2012 Pack Expo.

Packaging: You've Come a Long Way, Baby

Private label products have enjoyed a tremendous year; in addition to product improvements, packaging also is taking on the national brands.

April 2005 Equipment Round-Up - Packaging

Our packaging materials round-up includes an array of solutions for your packaging challenges.

What's Next in Aseptic Packaging?

Over the years we've seen aseptic cartons become an important packaging format for juice and, more recently, for soup and broth. Going forward, what products will make a stronger push, or perhaps an initial foray, into aseptic packaging?

Nanotechnology in Processing and Packaging

Nanotechnology's promises may be fulfilled earlier in the processing and packaging areas than in the ingredient realm, with improved filtration, new structural materials and sensors that detect pathogens.

Food Marketers Use Food Packaging to Trigger Emotions

How some food marketers use emotional triggers and sensory cues in packaging design to attract buyers and to create a bond with the brand.

Packaging Equipment Roundup April 2009

April's Equipment Round Up focuses on Packaging Equipment.

Eagle Flexible Packaging Now Offering Resealable Packaging

Packaging firm adds Inno-Lok Resealable Packaging to its list of products and services.

Cryovac Receives Award For Innovative Packaging

Flexible Packaging Association Honors Sealed Air’s Cryovac Brand Achievement Award for Innovative Marinating Package

Study Shows Convenience and Sustainability Top Market Drivers When it Comes ...

$22 Billion Market Focuses on Consumer and Eco-Friendly Packages

Inspection Technologies Keep Quality High in Packaging Systems

X-ray, metal detection and vision technologies keep the quality in your packaging systems.

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Displaying 51-75 of 2807 results