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Hormel Discovers Hormel Brand

Research shows consumers know and love the Hormel Brand.

Coca-Cola voted best brand

Coca-Cola Co. moved up two notches to displace Sony as “best brand,” at least in the eyes of 2,372 people surveyed by Harris Interactive's annual poll.

Ahoy Matey! Don't "Snackrafice" Taste

Pirate Brands launches Potato Flyers, deliciously baked potato chips with half the fat, 25 percent fewer calories than the leading potato chip brand, and the winner of the "Best of Expo 2010" Gold Award in the "Best New Line" category at Natural Products Expo West.

Category: New Food Products

Product Type: Snacks

Manufacturer:
Pirate Brands

Sara Lee Adds Lemon Pound Cake And Updates Butter Pound Cake

Hillshire Brands Co. launches Sara Lee Lemon Pound Cake as well as updating its famous Butter Pound Cake.

Category: New Food Products

Product Type: Bakery

Manufacturer:
Hillshire Brands Co.

Store Brand Sales Increase By $5.4 Billion In 2008

Sales of store brand products across the major U.S. retailing channels last year increased by $5.4 billion versus the prior year to reach a new all-time high of $74.2 billion.

Old Orchard Cranberry Juice Goes Natural With Naturally-Sweetened Juice Blends

Old Orchard Brands rolls out Cranberry Naturals, a line of naturally-sweetened cranberry juice blends that includes only natural ingredients and 40 percent less sugar than traditional cranberry juice varieties.

Category: New Food Products

Product Type: Beverages

Manufacturer:
Old Orchard Brands

Adora Supplement Offers Calcium, Vitamin D in Chocolate Disk

Adora's proprietary formula, developed by Thompson Brands, meets women's daily health needs while satiating chocolate cravings

Category: New Food Products

Product Type: Vitamins

Manufacturer:
Thompson Brands

Brand extensions dominated in 2004

Packaged food sales were fairly flat in 2004 with few firms making any real headway, according to a new report from Information Resources Inc. Brand extensions dominated in the last year.

BusinessWeek/Interbrand Unveils 100 Top Global Brands survey for 2006

Despite some slippage due to the public’s slackening demand for soda, Coca-Cola remained the No. 1 worldwide brand in the BusinessWeek/Interbrand 100 Top Global Brands survey.

Oberto Introduces All Natural Jerky Snacks

Oberto Brands is reportedly the first major jerky brand to shift to an all-natural focus to respond to the consumer demand for better-for-you foods, particularly among grab-and-go packaged snacks.

Category: New Food Products

Product Type: Snacks

Manufacturer:
Oberto Sausage Co.

GloryBee Foods Introduces a Honey Of A Redesign

GloryBee Foods unveils its newly redesigned labels for its GloryBee Honey brand.

Category: New Food Products

Product Type: Condiments, Sauces, Dressings & Oils

Manufacturer:
GloryBee Foods

Kettle Launches All Natural Reduced Fat Potato Chips

Kettle Brand offers its most popular flavors in reduced fat potato chip formulations.

Category: New Food Products

Product Type: Snacks

Manufacturer:
Kettle Foods

Infographic: Social Media Marketing and Food Brands

Where does your food brand fit in to social media?

Say Nuts To Holiday Flavors

John B. Sanfilippo & Son's Fisher brand rolls out three scrumptious Fisher nuts and chocolates combos for the holidays.

Category: New Food Products

Product Type: Snacks

Manufacturer:
Fisher Nuts

Blue Agave Vitaminwater Makes for Strong Bones

Lifestyle Brands is introducing Vitaminwater stur-D which claims to be the first enhanced water and juice beverage to include vitamin D and calcium.

Category: New Food Products

Product Type: Beverages

Manufacturer:
Coca-Cola

Yoplait Lactose Free Yogurt Delivers Worry-Free Yogurt Indulgence

Yoplait Lactose Free Yogurt is first lactose-free yogurt under the Yoplait brand.

Category: New Food Products

Product Type: Dairy

Manufacturer:
General Mills

Gum Technology Responds to Xanthan Pricing Issues with Gum Replacements

Coyote Brand and Hydro-Fi Stabilizer blends incorporate functional, less expensive ingredients for food processors.

Category: Ingredients

Product Type: Gums & hydrocolloids

Manufacturer:
Gum Technology

Smart Balance Blended Butter Sticks Taste Like Real Butter With Less ...

Boulder Brands has introduced Smart Balance Blended Butter Sticks, a healthful blend of butter and Smart Balance Oil Blend.

Category: New Food Products

Product Type: Condiments, Sauces, Dressings & Oils

Manufacturer:
Smart Balance Inc.

Packaging Performs in the Marketing Mix

Promotional campaigns use packaging to deepen the consumer/brand relationship – even on the web.

Breakstone's Introduces Greek-Style Sour Cream

The first-ever national brand of Greek Style Sour Cream combines the texture and taste of traditional Breakstone's Sour Cream with authentic Greek strained yogurt.

Category: New Food Products

Product Type: Dairy

Manufacturer:
Kraft Foods

Single Serve Frozen Pizza Offers Sizzling Slice Of The Pie

Schwan's Consumer Brands North America Inc. introduces Red Baron Pizza By The Slice, the first microwaveable slice of pizza that provides unbelievable pizza taste from the microwave in two minutes.

Category: New Food Products

Product Type: Packaged/Prepared Foods

Mom Brands Rolls Out Four Comforting Instant Oatmeal Varieties

Oatmeal Raisin Cookie, Pomegranate, Very Berry and Classic added to flavor lineup and they include 22g of whole grains and flax seeds, ALA-Omega 3, fiber and calcium.

Category: New Food Products

Product Type: Grain Products & Cereal

Manufacturer:
Mom Brands

Bel Brands Presents Five New Varieties of Laughing Cow Cream Cheese

The Laughing Cow's Smooth Sensations Cream Cheese Spreads are packaged in convenient individually portioned wedges.

Category: New Food Products

Product Type: Dairy

Manufacturer:
Bel Brands USA

Unilever SuperShots for Blood Pressure

Unilever takes the Promise brand further down the heart-health road with SuperShots for Blood Pressure.

Marketing 101 - The Final Chapter

After about 100 columns, John Stanton is retiring. Will you take up his crusade against brand erosion and bean counters?

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Displaying 51-75 of 2222 results