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Boulder Brands has introduced Smart Balance Blended Butter Sticks, a healthful blend of butter and Smart Balance Oil Blend.
Promotional campaigns use packaging to deepen the consumer/brand relationship even on the web.
The first-ever national brand of Greek Style Sour Cream combines the texture and taste of traditional Breakstone's Sour Cream with authentic Greek strained yogurt.
Schwan's Consumer Brands North America Inc. introduces Red Baron Pizza By The Slice, the first microwaveable slice of pizza that provides unbelievable pizza taste from the microwave in two minutes.
Oatmeal Raisin Cookie, Pomegranate, Very Berry and Classic added to flavor lineup and they include 22g of whole grains and flax seeds, ALA-Omega 3, fiber and calcium.
The Laughing Cow's Smooth Sensations Cream Cheese Spreads are packaged in convenient individually portioned wedges.
Unilever takes the Promise brand further down the heart-health road with SuperShots for Blood Pressure.
After about 100 columns, John Stanton is retiring. Will you take up his crusade against brand erosion and bean counters?
The Mike and Ike and Hot Tamales brands invite fans to join the celebration as they mark their 70th and 60th Anniversaries, respectively.
Its now Hillshire Brands and D.E Master Blenders.
The Birthday Collection brings four savory flavors out of retirement: Red Chili, Jalapeño Jack, Cheddar Beer and Salsa with Mesquite.
Our picks for those trademarks that have withstood the test of time and forged an emotional connection with consumers.
Will the category's 'quality copy-cat' reputation hold up after the recession?
Goya's 75 years is a tribute to a great company but is also a testament to sound marketing.
Leads Interbrand list for the 12th straight year.
Specialty tea, powdered drinks private labeler will fetch approximately $180 from investment firm.
Pepsi, Red Bull, Gerber among additions.
Irene Rosenfeld, Chairman and CEO of Kraft Foods, spoke of how reaching consumers has changed significantly over the last 20 years.
Vidalia onions get snacked and packed thanks to a licensing agreement between Vidalia Brands and Inventure Foods.
Inspired by real people and their stories about food, family and feelings, the Chicken Soup for the Soul brand plans to expand quickly in 2013 and 2014 to include a full range of more than 100 comfort food products in a variety of different categories.
Coca-Cola has been named the world's top brand for a fourth consecutive year in a survey by consultancy Interbrand.
M&M's Brand Ice Cream Treats are three layers of fun.
Space-saving brander-searer hits the (grill) mark
In a new IBM survey, a majority of consumers revealed the level of information consumer products companies provide on the contents, origins and environmental impact of their products greatly impacts their level of trust in those companies.
Hostess Brands launches Hostess Muffins, a line of portable and delicious muffins for families on the go.