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Smart Balance Blended Butter Sticks Taste Like Real Butter With Less ...

(Product)

Boulder Brands has introduced Smart Balance Blended Butter Sticks, a healthful blend of butter and Smart Balance Oil Blend.

Packaging Performs in the Marketing Mix

(Article)

Promotional campaigns use packaging to deepen the consumer/brand relationship – even on the web.

Breakstone's Introduces Greek-Style Sour Cream

(Product)

The first-ever national brand of Greek Style Sour Cream combines the texture and taste of traditional Breakstone's Sour Cream with authentic Greek strained yogurt.

Single Serve Frozen Pizza Offers Sizzling Slice Of The Pie

(Product)

Schwan's Consumer Brands North America Inc. introduces Red Baron Pizza By The Slice, the first microwaveable slice of pizza that provides unbelievable pizza taste from the microwave in two minutes.

Mom Brands Rolls Out Four Comforting Instant Oatmeal Varieties

(Product)

Oatmeal Raisin Cookie, Pomegranate, Very Berry and Classic added to flavor lineup and they include 22g of whole grains and flax seeds, ALA-Omega 3, fiber and calcium.

Bel Brands Presents Five New Varieties of Laughing Cow Cream Cheese

(Product)

The Laughing Cow's Smooth Sensations Cream Cheese Spreads are packaged in convenient individually portioned wedges.

Unilever SuperShots for Blood Pressure

(Article)

Unilever takes the Promise brand further down the heart-health road with SuperShots for Blood Pressure.

Marketing 101 - The Final Chapter

(Article)

After about 100 columns, John Stanton is retiring. Will you take up his crusade against brand erosion and bean counters?

Hot Tamales, Mike And Ike Turning 60 and 70

(Article)

The Mike and Ike and Hot Tamales brands invite fans to join the celebration as they mark their 70th and 60th Anniversaries, respectively.

Sara Lee Completes Its Split

(News)

It’s now Hillshire Brands and D.E Master Blenders.

Kettle Brands Celebrates Its 30th Birthday By Unretiring Four Flavors

(Product)

The Birthday Collection brings four savory flavors out of retirement: Red Chili, Jalapeño Jack, Cheddar Beer and Salsa with Mesquite.

Top 10 Food Brands of 2005

(Article)

Our picks for those trademarks that have withstood the test of time and forged an emotional connection with consumers.

The Private World of Private Label Food Brands

(Article)

Will the category's 'quality copy-cat' reputation hold up after the recession?

Marketing Insights: When It Comes To Brand Longevity, Is It Good Luck Or Good...

(Article)

Goya's 75 years is a tribute to a great company but is also a testament to sound marketing.

Coca-Cola Remains 'Best Global Brand'

(News)

Leads Interbrand list for the 12th straight year.

TreeHouse Foods To Acquire Associated Brands

(News)

Specialty tea, powdered drinks private labeler will fetch approximately $180 from investment firm.

Family Dollar Adds National Brands

(News)

Pepsi, Red Bull, Gerber among additions.

Kraft's Rosenfeld: How Brands and Consumers Have Changed

(News)

Irene Rosenfeld, Chairman and CEO of Kraft Foods, spoke of how reaching consumers has changed significantly over the last 20 years.

Vidalia Brands and Inventure Foods Partner for Sweet Onion Petals

(Product)

Vidalia onions get snacked and packed thanks to a licensing agreement between Vidalia Brands and Inventure Foods.

Chicken Soup for the Soul Brand Introduces Homestyle Chicken Soup

(Product)

Inspired by real people and their stories about food, family and feelings, the Chicken Soup for the Soul brand plans to expand quickly in 2013 and 2014 to include a full range of more than 100 comfort food products in a variety of different categories.

Coca-Cola still world's top brand

(News)

Coca-Cola has been named the world's top brand for a fourth consecutive year in a survey by consultancy Interbrand.

M&M's Ice Cream Treat Mirrors Classic Candy Looks

(Article)

M&M's Brand Ice Cream Treats are three layers of fun.

Space-saving brander-searer hits the (grill) mark

(Product)

Space-saving brander-searer hits the (grill) mark

Survey reveals eroding consumer confidence in packaged goods brands

(News)

In a new IBM survey, a majority of consumers revealed the level of information consumer products companies provide on the contents, origins and environmental impact of their products greatly impacts their level of trust in those companies.

Hostess Launches Healthy Line Of Muffins

(Product)

Hostess Brands launches Hostess Muffins, a line of portable and delicious muffins for families on the go.

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