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Top 10 Power Brands of 2005

Brands are the light, not the bulb. Here are our picks for those trademarks that have withstood the test of time and forged an emotional connection with consumers.

Unilever Food Solutions Rejuvenates Its Brand

Unilever Food Solutions North America, part of a global relaunch of the Unilever Food Solutions brand uses a recently introduced three new services to help the foodservice industry.

Flowers Offers 'Stalking Horse' Bid for Hostess Bread Brands

Offers $390 million for Wonder, Nature's Pride, Merita, Home Pride, Butternut, Beefsteak brands.

Hillshire Brands To Acquire Pinnacle Foods

The May 12 announcement brings together two Food Processing Top 100 companies both known for their frozen, refrigerated brands.

Beech-Nut And Mott’s Co-Brand Baby Food

Beech-Nut introduces a line of baby foods featuring Beech-Nut purees co-branded with Mott’s applesauce.

Category: New Food Products

Manufacturer:
Beech-Nut Baby Food

Snyder's-Lance Acquires Baptista's Bakery; Sells Private Brands to Shearer's ...

The North Carolina-based snack food manufacturer announced the transactions as part of its strategic plan to focus entirely on its branded products.

Hain Celestial Enters into Venture Capital, Restructures Brands

Hain Celestial's new venture unit called Cultivate Ventures will invest in make strategic brands, small companies and health and wellness concepts, products and technology.

Consumers Wary of Big-Brand Claims

IBM study finds consumers wary of claims by big-brand food companies.

Sentry Insurance Rebrands; Unveils New Brand Identity

Sentry's logo, color scheme, and communication strategy part of new brand identity.

Careful Branding

Manufacturers and retailers should focus on incorporating good content into their products and not overly promote on the basis of superfood branding.

Hain Celestial, H.J. Heinz ink Linda McCartney brand deal

Hain Celestial Group Inc., a Melville, N.Y.-based manufacturer of organic foods, announced it has finally closed a deal to buy H.J. Heinz Co.'s Linda McCartney brand frozen vegetarian foods unit.

2007 Top 100: Corporate Profiles 26-50

The 2007 top 100 food and beverage processing companies in the U.S. and Canada are profiled in this annual feature. Find company contact information, major brands, key executives and main product areas.

2008 Top 100 Profiles 26-50

The 2008 top 100 food and beverage processing companies in the U.S. and Canada are profiled in this annual feature. Find company contact information, major brands, key executives and main product areas.

Hormel Discovers Hormel Brand

Research shows consumers know and love the Hormel Brand.

Coca-Cola voted best brand

Coca-Cola Co. moved up two notches to displace Sony as “best brand,” at least in the eyes of 2,372 people surveyed by Harris Interactive's annual poll.

Planters Targets Adults With Natural Peanut Butter Spread

Planters, a brand of Kraft Foods rolls out "No Need to Stir" Planters Natural Creamy Peanut Butter Spread made of 90 percent US-grown peanuts.

Category: New Food Products

Product Type: Condiments, Sauces, Dressings & Oils

Manufacturer:
Kraft Foods

Ahoy Matey! Don't "Snackrafice" Taste

Pirate Brands launches Potato Flyers, deliciously baked potato chips with half the fat, 25 percent fewer calories than the leading potato chip brand, and the winner of the "Best of Expo 2010" Gold Award in the "Best New Line" category at Natural Products Expo West.

Category: New Food Products

Product Type: Snacks

Manufacturer:
Pirate Brands

Old Orchard Cranberry Juice Goes Natural With Naturally-Sweetened Juice Blends

Old Orchard Brands rolls out Cranberry Naturals, a line of naturally-sweetened cranberry juice blends that includes only natural ingredients and 40 percent less sugar than traditional cranberry juice varieties.

Category: New Food Products

Product Type: Beverages

Manufacturer:
Old Orchard Brands

Sara Lee Adds Lemon Pound Cake And Updates Butter Pound Cake

Hillshire Brands Co. launches Sara Lee Lemon Pound Cake as well as updating its famous Butter Pound Cake.

Category: New Food Products

Product Type: Bakery

Manufacturer:
Hillshire Brands Co.

Nature's Pride Hearty Wheat Bread With Flax Provides Good Source of Omega 3-ALA

Hostess Brands' Nature's Pride introduces Nature's Pride Hearty Wheat with Flax bread, the first 100 percent natural bread available across the country to be baked using pure olive oil and the first in the Nature's Pride line to provide a good source of omega 3-ALA, which comes from flax seed.

Category: New Food Products

Product Type: Grain Products & Cereal

Manufacturer:
Hostess Brands

Hostess Thinks Pink With Strawberry Cupcakes

Hostess Brands adds Hostess Strawberry CupCake, a pink strawberry cupcake, to its line of squiggle-topped treats.

Category: New Food Products

Product Type: Snacks

Manufacturer:
Hostess Brands

Nestle USA to Launch Dreyer's/Edy's Frozen Custard Line Summer 2015

The frozen treat will be available in six flavors and will come short quart rounds.

Category: New Food Products

Product Type: Dairy

Manufacturer:
Nestle USA

Adora Supplement Offers Calcium, Vitamin D in Chocolate Disk

Adora's proprietary formula, developed by Thompson Brands, meets women's daily health needs while satiating chocolate cravings

Category: New Food Products

Product Type: Vitamins

Manufacturer:
Thompson Brands

Passage to China Cooking Sauces Bring Back Ming Dynasty Favorites

Passage Foods USA allows consumers to enjoy authentic Chinese favorites dating back to the Ming Dynasty in their own kitchen.

Category: New Food Products

Product Type: Packaged/Prepared Foods

Manufacturer:
Passage Foods USA

Restaurant quality sauces in a pouch

The Bertolli brand of Unilever USA, Englewood Cliffs, N.J., rolls out Bertolli Premium Pasta Sauce, three restaurant inspired sauces in a stand-up pouch for two that cook in only 90 seconds.

Category: New Food Products

Product Type: Packaged/Prepared Foods

Manufacturer:
Unilever

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