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Packaging Performs in the Marketing Mix

Promotional campaigns use packaging to deepen the consumer/brand relationship – even on the web.

Unilever SuperShots for Blood Pressure

Unilever takes the Promise brand further down the heart-health road with SuperShots for Blood Pressure.

Marketing 101 - The Final Chapter

After about 100 columns, John Stanton is retiring. Will you take up his crusade against brand erosion and bean counters?

Hot Tamales, Mike And Ike Turning 60 and 70

The Mike and Ike and Hot Tamales brands invite fans to join the celebration as they mark their 70th and 60th Anniversaries, respectively.

Sara Lee Completes Its Split

It’s now Hillshire Brands and D.E Master Blenders.

Top 10 Food Brands of 2005

Our picks for those trademarks that have withstood the test of time and forged an emotional connection with consumers.

Hostess 100 Calorie Packs Blueberry Streusel Muffins 'Taste Rich, Smell Right'

Eighth graders attest: ‘Tastes rich and smells like a muffin should.’

Market View: The End of Brands?

You can still forge a relationship with the consumer; just consider using a modern medium.

The Private World of Private Label Food Brands

Will the category's 'quality copy-cat' reputation hold up after the recession?

12 Interesting Co-Brands at the Sweets & Snacks Expo

They're cute and they clearly communicate the flavor in these candies and savory snacks.

B&G Foods Buying Specialty Brands

Adds to string of recent acquisitions.

Marketing Insights: When It Comes To Brand Longevity, Is It Good Luck Or Good...

Goya's 75 years is a tribute to a great company but is also a testament to sound marketing.

Coca-Cola Remains 'Best Global Brand'

Leads Interbrand list for the 12th straight year.

TreeHouse Foods To Acquire Associated Brands

Specialty tea, powdered drinks private labeler will fetch approximately $180 from investment firm.

Family Dollar Adds National Brands

Pepsi, Red Bull, Gerber among additions.

Kraft's Rosenfeld: How Brands and Consumers Have Changed

Irene Rosenfeld, Chairman and CEO of Kraft Foods, spoke of how reaching consumers has changed significantly over the last 20 years.

Catching up -- Food & Beverage Industry News, September 19, 2012

Diamond Foods Gets New CEO, $225 Million Infusion

Brian Driscoll joins; Oaktree Capital Management could own 16.4 percent of the struggling company.

Coca-Cola still world's top brand

Coca-Cola has been named the world's top brand for a fourth consecutive year in a survey by consultancy Interbrand.

M&M's Ice Cream Treat Mirrors Classic Candy Looks

M&M's Brand Ice Cream Treats are three layers of fun.

2006 Top 100: Corporate Profiles 26-50

The top 100 food and beverage processing companies in the U.S. and Canada are profiled in this annual feature. Find company contact information, major brands, key executives and main product areas.

Never a dull moment in the food industry

Speculation about Sara Lee's future

Survey reveals eroding consumer confidence in packaged goods brands

In a new IBM survey, a majority of consumers revealed the level of information consumer products companies provide on the contents, origins and environmental impact of their products greatly impacts their level of trust in those companies.

Interstate Bakeries reports larger loss on severance charges

Interstate Bakeries Corp., maker of Hostess Twinkies and Wonder Bread, has reported a much larger monthly loss, driven by costs tied to the planned closure of four bakeries in Southern California.

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Displaying 51-75 of 1868 results