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Rejuvenating Nostalgic Brands

When a product is entrenched in the cultural history, revitalizing the brand can be a balancing act between rejuvenation and sacrilege.

Build Brands, Don't Kill Them

If your brand strength is based primarily on consumers waiting for a price promotion, you have reached the beginning of the end.

Industry Trends: Store Brands Cap a Decade of Growth

As shoppers' economic concerns eased somewhat in the wake of the recession, some industry observers predicted that store brands would give up their recent gains, or even decline as the economy rebounded.

Editor's Plate: Private Label vs. Brands

The rise of private label can only mean brands will raise their game.

Extending Brand Equity to Foodservice

Why sell a commodity ingredient to foodservice clients when you can provide an ask-for brand that differentiates the restaurant, too?

Fortune Brands Buys Bethenny Frankel's Skinnygirl brand

Reality television start Bethenny Frankel has sold her Skinnygirl brand to Food Processing Top 100 lister Fortune Brands' Beam Beam Global Spirits & Wine unit.

Fortune Brands Closer to a Split

Under the split due to take place October 3, 2011, Fortune Brands' liquor and spirits will become known as Beam Inc.

The World's Billion-Dollar Food Brands in 2014

Who's rising, who's falling, according to Euromonitor; and Asian brands on the march.

Smucker to Acquire Big Heart Pet Brands

$5.8 billion for former Del Monte pet brands, including Gravy Train and Meow Mix.

The Future of Branding and Marketing

Watch, listen and intuit so your brand remains relevant long-term.

Food Trends: The Most Successful Packaged Food Brands of 2010

Industry analysts SymphonyIRI reveal the top 10 most successful packaged goods brands of 2010 in its Times & Trends Report, "2010 New Product Pacesetters"

Hostess Brands LLC

Tips for Sustaining Nostalgic Brands

Food Processors provide tips on how to sustain nostalgic brands.

Dean Foods Unveils National Milk Brand

To bolster sales, Dean Foods Co. is launching the DairyPure national brand of milk.

Fortune Brands To Split Businesses; Continue Distilled Spirits

Fortune Brands to become pure-play spirits company; will spin off home & security to shareholders, and sell or spin off golf business.

El Monterey Brand Awareness Continues to Build Through Consumer Promotions

Ruiz Foods, Inc. has launched an FSI brand-awareness promotion in conjunction with Cinco de Mayo

Sunset Brands completes U.S. Mills acquisition

Los Angeles-based Sunset Brands, Inc. has gobbled up U.S. Mills, Inc., a Needham, Mass.-based marketer of natural, organic and specialty ready-to-eat cereals, hot cereals, cookies and crackers.

Hostess, say it isn't so

Is Hostess for Sale Again?

Three media reports say sale could come in early 2015, potentially valuing the company at $1.7 billion.

Hostess Bankruptcy: Twinkies and Ho-hos Have Found Good Homes

Recent Plant Expansions: October

Capital spending by Blue Buffalo, ConAgra, Dole, Hostess, Kraft

Flowers Execs Will Reopen a Few Hostess Plants

Some, but not many, won in bankruptcy auction last year will come back; Knoxville, Tenn., bakery first.

Hillshire Brands Introduces Ball Park Flame Grilled Patties

The new product from the former Sara Lee marks the extension of the Ball Park brand into the frozen food aisle.

Category: New Food Products

Product Type: Meat, Poultry & Seafood

Manufacturer:
Hillshire Brands Co.

Early Times Brand Returns To Its Bourbon Roots

Brown-Forman's Early Times brand returns to its bourbon roots with Early Times 354 Bourbon which is crafted with pure water, select grains, proprietary yeast and carefully distilled and matured in select oak barrels.

Category: New Food Products

Product Type: Beverages

Manufacturer:
Brown Forman Corp.

Gevalia Kaffe Coffee Brand Leverages Kraft Capabilities

Kraft Foods Inc., launches its Gevalia Kaffe coffee brand, previously available only online, in 10 varieties nationally.

Category: New Food Products

Product Type: Beverages

Manufacturer:
Kraft Foods

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Displaying 26-50 of 2490 results