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Dean Foods Unveils National Milk Brand

To bolster sales, Dean Foods Co. is launching the DairyPure national brand of milk.

Hillshire Farm Entree Salad Interesting, but Confusing

Hillshire Farm makes an interesting but confusing entrée salad that should be marketed as a kit or starter.

Extending Brand Equity to Foodservice

Why sell a commodity ingredient to foodservice clients when you can provide an ask-for brand that differentiates the restaurant, too?

Hillshire Brands To Acquire Pinnacle Foods

The May 12 announcement brings together two Food Processing Top 100 companies both known for their frozen, refrigerated brands.

Editor's Plate: Private Label vs. Brands

The rise of private label can only mean brands will raise their game.

Pepperidge Farm Develops Double-Fiber Bread

Pepperidge Farm does its competitors one serving better, delivering a tasty whole-grain bread that might take some getting used to.

Farm Bill Needs Reform, Not Just Renewal

This country needs a farm bill that reduces excessive taxpayer-funded subsidies to wealthy farmers and eliminates agricultural market distortions.

Product Focus: Fair Trade Certified Expands Reach

Fair Trade Certified ingredients continue to expand into new categories around the grocery store.

Farmer Hoping To Create Zero-Waste Pork Processing Plant

Missouri-based hog farmer Russ Kremer hopes to reprocess processed pork waste and turn it into biodesel to run his pork processing plant.

The Private World of Private Label Food Brands

Will the category's 'quality copy-cat' reputation hold up after the recession?

Sara Lee F&B names Feil as CMO/SVP

Sara Lee Food & Beverage on August 24 announced the appointment of Kim Feil as senior vice president and chief marketing officer to lead all marketing efforts for the company's retail brands in North America, including Sara Lee, Jimmy Dean, Hillshire Farm, Ball Park and Senseo.

2007 Top 100: Corporate Profiles 26-50

The 2007 top 100 food and beverage processing companies in the U.S. and Canada are profiled in this annual feature. Find company contact information, major brands, key executives and main product areas.

Sara Lee Completes Its Split

It’s now Hillshire Brands and D.E Master Blenders.

Food Alliance Certification Program Relaunched

Farmers, ranchers, food processors and distributors rally to support the non-profit.

Brand extensions dominated in 2004

Packaged food sales were fairly flat in 2004 with few firms making any real headway, according to a new report from Information Resources Inc. Brand extensions dominated in the last year.

January 2006 New Food Rollout

Birds Eye Steam and Serve side dishes; Kraft’s healthier mac and cheese; frozen premium fruit from Dole; Crystal Light for bottled water; Mega M&M's; Pepperidge Farm Chocolate Dipped cookies

Dairy leader makes the food industry's case

2008 Top 100: Profiles 77-100

The 2008 top 100 food and beverage processing companies in the U.S. and Canada are profiled in this annual feature. Find company contact information, major brands, key executives and main product areas.

Market View: The End of Brands?

You can still forge a relationship with the consumer; just consider using a modern medium.

Power Lunch: The Path Toward Sustainable and Pesticide-Free Cacao

Latest innovations can improve sustainability in cacao production and enhance brand value of chocolate.

Packaging Performs in the Marketing Mix

Promotional campaigns use packaging to deepen the consumer/brand relationship – even on the web.

Rejuvenating Nostalgic Brands

When a product is entrenched in the cultural history, revitalizing the brand can be a balancing act between rejuvenation and sacrilege.

Build Brands, Don't Kill Them

If your brand strength is based primarily on consumers waiting for a price promotion, you have reached the beginning of the end.

Industry Trends: Store Brands Cap a Decade of Growth

As shoppers' economic concerns eased somewhat in the wake of the recession, some industry observers predicted that store brands would give up their recent gains, or even decline as the economy rebounded.

ConAgra Focuses on Brands, Revises Name

To highlight its focus on its brands, ConAgra Foods is changing its name to Conagra Brands.

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Displaying 1-25 of 2419 results