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Rejuvenating Nostalgic Brands

When a product is entrenched in the cultural history, revitalizing the brand can be a balancing act between rejuvenation and sacrilege.

Agave-Sweetened FruitSense Vitamin Water Supports a Rainbow of Health Benefits

Each flavor of the new FruitSense vitamin water supports a distinctive health benefit

Build Brands, Don't Kill Them

If your brand strength is based primarily on consumers waiting for a price promotion, you have reached the beginning of the end.

Hormel Foods R&D Tends to Tradition and Innovation

Product development at Hormel means integrating formulation with process innovation, new products with support of hallowed, 70-year-old brands.

The Future of Branding and Marketing

Watch, listen and intuit so your brand remains relevant long-term.

John B. Sanfilippo & Son Completes Acquisition Of Orchard Valley Harvest

John B. Sanfilippo & Son announced that it has completed the acquisition of certain assets and assumption of certain liabilities of Orchard Valley Harvest of Modesto, Calif.

12 Interesting Co-Brands at the Sweets & Snacks Expo

They're cute and they clearly communicate the flavor in these candies and savory snacks.

Old brands feel squeeze over time

Industry Trends: Store Brands Cap a Decade of Growth

As shoppers' economic concerns eased somewhat in the wake of the recession, some industry observers predicted that store brands would give up their recent gains, or even decline as the economy rebounded.

Editor's Plate: Private Label vs. Brands

The rise of private label can only mean brands will raise their game.

ConAgra Focuses on Brands, Revises Name

To highlight its focus on its brands, ConAgra Foods is changing its name to Conagra Brands.

Extending Brand Equity to Foodservice

Why sell a commodity ingredient to foodservice clients when you can provide an ask-for brand that differentiates the restaurant, too?

Fortune Brands Closer to a Split

Under the split due to take place October 3, 2011, Fortune Brands' liquor and spirits will become known as Beam Inc.

The World's Billion-Dollar Food Brands in 2014

Who's rising, who's falling, according to Euromonitor; and Asian brands on the march.

Survey Finds Trends Among Technology, Social Media and Older Consumers

According to Pew Research, Baby Boomers and older folks using social media has increased enormously in the past two years.

American Consumers Looking More to New Old World Cuisine

While 'Old World' cuisine encompasses regions such as Italy, France and Spain; new Old World Cuisine looks to less celebrated food regions such as Denmark, Norway, Sweden, Germany, Austria and Belgium.

Fortune Brands Buys Bethenny Frankel's Skinnygirl brand

Reality television start Bethenny Frankel has sold her Skinnygirl brand to Food Processing Top 100 lister Fortune Brands' Beam Beam Global Spirits & Wine unit.

Do We Still Believe in Food Brands?

Brand loyalty being a key part of American business, consumers who once favored certain brands may be turning away from them for what they perceive to be healthier options.

Food Trends: The Most Successful Packaged Food Brands of 2010

Industry analysts SymphonyIRI reveal the top 10 most successful packaged goods brands of 2010 in its Times & Trends Report, "2010 New Product Pacesetters"

Candy Trends 2013: New Tricks for Old Favorites

Confections can play off new trends or old sentiments. Either way, ingredient innovations make them better.

Tips for Sustaining Nostalgic Brands

Food Processors provide tips on how to sustain nostalgic brands.

Dean Foods Unveils National Milk Brand

To bolster sales, Dean Foods Co. is launching the DairyPure national brand of milk.

Fortune Brands To Split Businesses; Continue Distilled Spirits

Fortune Brands to become pure-play spirits company; will spin off home & security to shareholders, and sell or spin off golf business.

El Monterey Brand Awareness Continues to Build Through Consumer Promotions

Ruiz Foods, Inc. has launched an FSI brand-awareness promotion in conjunction with Cinco de Mayo

Sunset Brands completes U.S. Mills acquisition

Los Angeles-based Sunset Brands, Inc. has gobbled up U.S. Mills, Inc., a Needham, Mass.-based marketer of natural, organic and specialty ready-to-eat cereals, hot cereals, cookies and crackers.

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Displaying 1-25 of 2369 results