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Mom Brands Rolls Out Four Comforting Instant Oatmeal Varieties

Oatmeal Raisin Cookie, Pomegranate, Very Berry and Classic added to flavor lineup and they include 22g of whole grains and flax seeds, ALA-Omega 3, fiber and calcium.

Category: New Food Products

Product Type: Grain Products & Cereal

Manufacturer:
Mom Brands

Post to Acquire MOM Brands for $1.15 Billion

Acquisitive Post to add former Malt-O-Meal company.

Malt-O-Meal is now MOM Brands

Both an acronym and a tip-of-the-hat to its main constituency.

Fortune Brands Buys Bethenny Frankel's Skinnygirl brand

Reality television start Bethenny Frankel has sold her Skinnygirl brand to Food Processing Top 100 lister Fortune Brands' Beam Beam Global Spirits & Wine unit.

Fortune Brands Closer to a Split

Under the split due to take place October 3, 2011, Fortune Brands' liquor and spirits will become known as Beam Inc.

The World's Billion-Dollar Food Brands in 2014

Who's rising, who's falling, according to Euromonitor; and Asian brands on the march.

Food Trends: The Most Successful Packaged Food Brands of 2010

Industry analysts SymphonyIRI reveal the top 10 most successful packaged goods brands of 2010 in its Times & Trends Report, "2010 New Product Pacesetters"

Fortune Brands To Split Businesses; Continue Distilled Spirits

Fortune Brands to become pure-play spirits company; will spin off home & security to shareholders, and sell or spin off golf business.

El Monterey Brand Awareness Continues to Build Through Consumer Promotions

Ruiz Foods, Inc. has launched an FSI brand-awareness promotion in conjunction with Cinco de Mayo

Sunset Brands completes U.S. Mills acquisition

Los Angeles-based Sunset Brands, Inc. has gobbled up U.S. Mills, Inc., a Needham, Mass.-based marketer of natural, organic and specialty ready-to-eat cereals, hot cereals, cookies and crackers.

Moms Choosing Healthier Foods For Kids

Mom’s new mindset means a new mission for marketers.

Flowers Offers 'Stalking Horse' Bid for Hostess Bread Brands

Offers $390 million for Wonder, Nature's Pride, Merita, Home Pride, Butternut, Beefsteak brands.

Hillshire Brands To Acquire Pinnacle Foods

The May 12 announcement brings together two Food Processing Top 100 companies both known for their frozen, refrigerated brands.

Snyder's-Lance Acquires Baptista's Bakery; Sells Private Brands to Shearer's ...

The North Carolina-based snack food manufacturer announced the transactions as part of its strategic plan to focus entirely on its branded products.

Beech-Nut And Mott’s Co-Brand Baby Food

Beech-Nut introduces a line of baby foods featuring Beech-Nut purees co-branded with Mott’s applesauce.

Category: New Food Products

Manufacturer:
Beech-Nut Baby Food

Hain Celestial, H.J. Heinz ink Linda McCartney brand deal

Hain Celestial Group Inc., a Melville, N.Y.-based manufacturer of organic foods, announced it has finally closed a deal to buy H.J. Heinz Co.'s Linda McCartney brand frozen vegetarian foods unit.

Hormel Discovers Hormel Brand

Research shows consumers know and love the Hormel Brand.

Coca-Cola voted best brand

Coca-Cola Co. moved up two notches to displace Sony as “best brand,” at least in the eyes of 2,372 people surveyed by Harris Interactive's annual poll.

Bel Brands Introduces Two New Varieties Of Laughing Cow Mini Babybel Cheeses

Bel Brands USA Inc. launches two new flavors of Laughing Cow Mini Babybel Cheeses: White Cheddar and Sharp Original.

Category: New Food Products

Product Type: Dairy

Manufacturer:
Bel Brands USA

Hostess Brands Offers Limited Edition Retro Snacks

Snack-maker Hostess Brands is turning back the clock with its limited edition of 1970s inspired packaging for Chocolate CupCakes, Ding Dongs and Ho Hos.

Category: New Food Products

Product Type: Snacks

Manufacturer:
Hostess Brands

Hostess Brands Inc. introduces Frosted Devil's Food Cake Donettes

Hostess Brands' Frosted Devil's Food Cake Donettes are a moist devil's food cake mini donut dipped in a chocolate-flavored coating.

Category: New Food Products

Product Type: Candy & Confectionary

Manufacturer:
Hostess Brands

Kettle Brand Makes A Bold Flavor Play With Zesty Ranch Krinkle Cut Potato Chips

Kettle Brand introduces Kettle Zesty Ranch Krinkle Cut potato chips which kicks up a creamy ranch flavor on a crunchy, thick krinkle cut potato chip.

Category: New Food Products

Product Type: Snacks

Manufacturer:
Kettle Foods

Kettle Brand Introduces Two New Chip Flavors

Kettle Brand is expanding its popular line of kettle-cooked potato chips to include two new creations: Maple Bacon and Sweet and Salty.

Category: New Food Products

Product Type: Snacks

Manufacturer:
Kettle Foods

Rejuvenating Nostalgic Brands

When a product is entrenched in the cultural history, revitalizing the brand can be a balancing act between rejuvenation and sacrilege.

Build Brands, Don't Kill Them

If your brand strength is based primarily on consumers waiting for a price promotion, you have reached the beginning of the end.

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