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Tofutti Brands Launches The Hooray Bar Sweetened with Stevia

(Product)

Soy-based, cholesterol and dairy-free with zero trans fats, the frozen dessert is ideal for diabetics, the lactose intolerant, vegans and kosher consumers.

Bel Brands Introduces Two New Varieties Of Laughing Cow Mini Babybel Cheeses

(Product)

Bel Brands USA Inc. launches two new flavors of Laughing Cow Mini Babybel Cheeses: White Cheddar and Sharp Original.

Hostess Brands Offers Limited Edition Retro Snacks

(Product)

Snack-maker Hostess Brands is turning back the clock with its limited edition of 1970s inspired packaging for Chocolate CupCakes, Ding Dongs and Ho Hos.

Hostess Brands Inc. introduces Frosted Devil's Food Cake Donettes

(Product)

Hostess Brands' Frosted Devil's Food Cake Donettes are a moist devil's food cake mini donut dipped in a chocolate-flavored coating.

Kettle Brand Makes A Bold Flavor Play With Zesty Ranch Krinkle Cut Potato Chips

(Product)

Kettle Brand introduces Kettle Zesty Ranch Krinkle Cut potato chips which kicks up a creamy ranch flavor on a crunchy, thick krinkle cut potato chip.

Rejuvenating Nostalgic Brands

(Article)

When a product is entrenched in the cultural history, revitalizing the brand can be a balancing act between rejuvenation and sacrilege.

Kettle Brand Introduces Two New Chip Flavors

(Product)

Kettle Brand is expanding its popular line of kettle-cooked potato chips to include two new creations: Maple Bacon and Sweet and Salty.

Build Brands, Don't Kill Them

(Article)

If your brand strength is based primarily on consumers waiting for a price promotion, you have reached the beginning of the end.

Industry Trends: Store Brands Cap a Decade of Growth

(Article)

As shoppers' economic concerns eased somewhat in the wake of the recession, some industry observers predicted that store brands would give up their recent gains, or even decline as the economy rebounded.

Editor's Plate: Private Label vs. Brands

(Article)

The rise of private label can only mean brands will raise their game.

Extending Brand Equity to Foodservice

(Article)

Why sell a commodity ingredient to foodservice clients when you can provide an ask-for brand that differentiates the restaurant, too?

Fortune Brands Buys Bethenny Frankel's Skinnygirl brand

(News)

Reality television start Bethenny Frankel has sold her Skinnygirl brand to Food Processing Top 100 lister Fortune Brands' Beam Beam Global Spirits & Wine unit.

Fortune Brands Closer to a Split

(News)

Under the split due to take place October 3, 2011, Fortune Brands' liquor and spirits will become known as Beam Inc.

The Future of Branding and Marketing

(Article)

Watch, listen and intuit so your brand remains relevant long-term.

Food Trends: The Most Successful Packaged Food Brands of 2010

(News)

Industry analysts SymphonyIRI reveal the top 10 most successful packaged goods brands of 2010 in its Times & Trends Report, "2010 New Product Pacesetters"

Tips for Sustaining Nostalgic Brands

(Article)

Food Processors provide tips on how to sustain nostalgic brands.

Fortune Brands To Split Businesses; Continue Distilled Spirits

(News)

Fortune Brands to become pure-play spirits company; will spin off home & security to shareholders, and sell or spin off golf business.

El Monterey Brand Awareness Continues to Build Through Consumer Promotions

(News)

Ruiz Foods, Inc. has launched an FSI brand-awareness promotion in conjunction with Cinco de Mayo

Sunset Brands completes U.S. Mills acquisition

(News)

Los Angeles-based Sunset Brands, Inc. has gobbled up U.S. Mills, Inc., a Needham, Mass.-based marketer of natural, organic and specialty ready-to-eat cereals, hot cereals, cookies and crackers.

Hillshire Brands Introduces Ball Park Flame Grilled Patties

(Product)

The new product from the former Sara Lee marks the extension of the Ball Park brand into the frozen food aisle.

Hostess Brands adds natural buns and rolls for grilling season

(Product)

Hostess Brands added Nature's Pride Premium Harvest Hamburger Buns and Deli Rolls to its line up of natural bread products.

Early Times Brand Returns To Its Bourbon Roots

(Product)

Brown-Forman's Early Times brand returns to its bourbon roots with Early Times 354 Bourbon which is crafted with pure water, select grains, proprietary yeast and carefully distilled and matured in select oak barrels.

Gevalia Kaffe Coffee Brand Leverages Kraft Capabilities

(Product)

Kraft Foods Inc., launches its Gevalia Kaffe coffee brand, previously available only online, in 10 varieties nationally.

Hormel Foods Adds New Varieties to Two Meat Brands

(Product)

Hormel Foods introduces new product varieties from two of its brands -- Hormel Cure 81 ham and Lloyd's Woodfire Barbeque.

Top 10 Power Brands of 2005

(Article)

Brands are the light, not the bulb. Here are our picks for those trademarks that have withstood the test of time and forged an emotional connection with consumers.

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