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Rejuvenating Nostalgic Brands

When a product is entrenched in the cultural history, revitalizing the brand can be a balancing act between rejuvenation and sacrilege.

Build Brands, Don't Kill Them

If your brand strength is based primarily on consumers waiting for a price promotion, you have reached the beginning of the end.

Industry Trends: Store Brands Cap a Decade of Growth

As shoppers' economic concerns eased somewhat in the wake of the recession, some industry observers predicted that store brands would give up their recent gains, or even decline as the economy rebounded.

Editor's Plate: Private Label vs. Brands

The rise of private label can only mean brands will raise their game.

ConAgra Focuses on Brands, Revises Name

To highlight its focus on its brands, ConAgra Foods is changing its name to Conagra Brands.

Extending Brand Equity to Foodservice

Why sell a commodity ingredient to foodservice clients when you can provide an ask-for brand that differentiates the restaurant, too?

Fortune Brands Buys Bethenny Frankel's Skinnygirl brand

Reality television start Bethenny Frankel has sold her Skinnygirl brand to Food Processing Top 100 lister Fortune Brands' Beam Beam Global Spirits & Wine unit.

Do We Still Believe in Food Brands?

Brand loyalty being a key part of American business, consumers who once favored certain brands may be turning away from them for what they perceive to be healthier options.

Fortune Brands Closer to a Split

Under the split due to take place October 3, 2011, Fortune Brands' liquor and spirits will become known as Beam Inc.

The World's Billion-Dollar Food Brands in 2014

Who's rising, who's falling, according to Euromonitor; and Asian brands on the march.

The Future of Branding and Marketing

Watch, listen and intuit so your brand remains relevant long-term.

Food Trends: The Most Successful Packaged Food Brands of 2010

Industry analysts SymphonyIRI reveal the top 10 most successful packaged goods brands of 2010 in its Times & Trends Report, "2010 New Product Pacesetters"

Tips for Sustaining Nostalgic Brands

Food Processors provide tips on how to sustain nostalgic brands.

Dean Foods Unveils National Milk Brand

To bolster sales, Dean Foods Co. is launching the DairyPure national brand of milk.

Fortune Brands To Split Businesses; Continue Distilled Spirits

Fortune Brands to become pure-play spirits company; will spin off home & security to shareholders, and sell or spin off golf business.

El Monterey Brand Awareness Continues to Build Through Consumer Promotions

Ruiz Foods, Inc. has launched an FSI brand-awareness promotion in conjunction with Cinco de Mayo

Sunset Brands completes U.S. Mills acquisition

Los Angeles-based Sunset Brands, Inc. has gobbled up U.S. Mills, Inc., a Needham, Mass.-based marketer of natural, organic and specialty ready-to-eat cereals, hot cereals, cookies and crackers.

Top 10 Power Brands of 2005

Brands are the light, not the bulb. Here are our picks for those trademarks that have withstood the test of time and forged an emotional connection with consumers.

Unilever Food Solutions Rejuvenates Its Brand

Unilever Food Solutions North America, part of a global relaunch of the Unilever Food Solutions brand uses a recently introduced three new services to help the foodservice industry.

Flowers Offers 'Stalking Horse' Bid for Hostess Bread Brands

Offers $390 million for Wonder, Nature's Pride, Merita, Home Pride, Butternut, Beefsteak brands.

Hillshire Brands To Acquire Pinnacle Foods

The May 12 announcement brings together two Food Processing Top 100 companies both known for their frozen, refrigerated brands.

Snyder's-Lance Acquires Baptista's Bakery; Sells Private Brands to Shearer's ...

The North Carolina-based snack food manufacturer announced the transactions as part of its strategic plan to focus entirely on its branded products.

Consumers Wary of Big-Brand Claims

IBM study finds consumers wary of claims by big-brand food companies.

Careful Branding

Manufacturers and retailers should focus on incorporating good content into their products and not overly promote on the basis of superfood branding.

Hain Celestial, H.J. Heinz ink Linda McCartney brand deal

Hain Celestial Group Inc., a Melville, N.Y.-based manufacturer of organic foods, announced it has finally closed a deal to buy H.J. Heinz Co.'s Linda McCartney brand frozen vegetarian foods unit.

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Displaying 1-25 of 1853 results