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Available Now! The 2006 Blue Blueberry Book

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Posted On: 05/15/2006

The sleek, smooth, high-performance blueberry is the focus of The Blue Blueberry Book, available from the U. S. Highbush Blueberry Council. Flavor, antioxidant benefits and consumer appeal are standard equipment on the cultivated highbush blueberry, making it a winning vehicle for innovative product design. Thanks to blueberries’ healthy image and high antioxidant content, sales of blueberry-rich products are surging globally. Fruit is the future of functional foods and blueberries are driving the market.

Because blueberries are perceived as healthy ingredients, they are one of today’s most popular fruits for cereals, baked goods, beverages, confections and dairy. According to consumer studies, on average consumers were willing to pay 30% more for products containing real blueberries. Blueberries are available year-round in many formats — fresh, frozen and dried; as purée, concentrate, and juice; from whole fruit to powdered. Blueberry’s attractive color and sweet, fruity, burst-in-the mouth flavor provide bright, bold possibilities for Grab ‘n Go formulations and all areas of product development.

To contact U.S. Highbush Blueberry Council, e-mail info@blueberry.org, visit www.blueberry.org, or write to 2390 Bidwell St., Suite 300, Folsom, Calif. 95630.