Voices: Editor's Plate

Dave Fusaro Food ProcessingDave Fusaro is the Editor in Chief of Food Processing magazine. In Editor's Plate, Dave opines about the food and beverage industry as well as the state of business affairs and other topics helpful to the food and beverage industry.  Learn more about Dave and his background in our Contact Us section.

Editor's Plate: The Real Pepsi Halftime Show

The all-out promotion of Pepsi Zero Sugar tries to repair the damage done to Diet Pepsi by listening to the wrong group of consumers.

By Dave Fusaro, Editor in Chief
Feb 14, 2017

As we sent our February 2017 issue to press, I was chuckling to myself wondering if Lady Gaga was going to sing her new single, “Perfect Illusion,” at the Pepsi Zero Sugar Super Bowl LI Halftime Show (she did not). It would have been the perfect irony in the substitution of what already was a perfect product sidetracked by the perfectly logical pursuit of what consumers appeared to want – which is anything but perfect science.

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