Voices: Market View

John StantonMarket View, written by John Stanton, Ph.D, takes on the marketing side of the food and beverage business. John is a professor of food marketing at Saint Joseph's University in Philadelphia and the editor of two food journals. He wrote the popular Market View column for Food Processing for many years until December 2005, when he asked to take a few years off. All rested up now, he's back with a monthly column on the marketing side of the business.

Market View: These Are the Good Old Days

Yesteryear's food was not safer, more convenient nor tastier than what we're 'processing' today.

By John Stanton, Contributing Editor
Oct 26, 2015

The other day a person younger than me (which doesn't eliminate much of the world's population) said to me it's too bad that the food we have today isn’t as wonderful as the food we had years ago. It made me think of the food we had 50 years ago. How safe was it, and how convenient was it? Were we really better off in days of yore?

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