Voices: Market View

John StantonMarket View, written by John Stanton, Ph.D, takes on the marketing side of the food and beverage business. John is a professor of food marketing at Saint Joseph's University in Philadelphia and the editor of two food journals. He wrote the popular Market View column for Food Processing for many years until December 2005, when he asked to take a few years off. All rested up now, he's back with a monthly column on the marketing side of the business.

Market View: What's in a Name?

With consumers poring over labels and ingredient statements, choose your words carefully.

By John Stanton, Contributing Editor

Recently I was doing some focus groups and one of the most common responses to questions about food ingredients/additives was "I can't even pronounce it." My first thought was "So why do you need to pronounce it?" But being a good moderator I kept my mouth shut.

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Market View: Labeling May Be The Most Cost-Effective Way To Communicate With Consumers

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Market View: The End of Brands?

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Market View: Let the Feds Do Your Market Research

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Market View: New Product Success Rate Higher Than Most Believe

Rather than the 70-90 percent failure rate, our marketing expert's research indicates 66 percent are successful.

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Market View: If GMOs Are Harmless, Why Remove Them?

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02/04/2014

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Make great-tasting food without trying to impress the 'healthy' people.

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Private Label Is Talking to Customers

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