Voices: Market View

John StantonMarket View, written by John Stanton, Ph.D, takes on the marketing side of the food and beverage business. John is a professor of food marketing at Saint Joseph's University in Philadelphia and the editor of two food journals. He wrote the popular Market View column for Food Processing for many years until December 2005, when he asked to take a few years off. All rested up now, he's back with a monthly column on the marketing side of the business.

Market View: Long Overdue 'Lay-Up' at McDonald's

Waiting this long to make breakfast available all day carries a lesson for food and beverage processors.

By John Stanton, Contributing Editor
Sep 22, 2015

I recently saw in USA Today the big news that McDonald's is going to start serving breakfast all day long. I thought to myself how could this be news? Is it so rare that a food company would create a product that consumers have been requesting for years?

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