Voices: Market View

John StantonMarket View, written by John Stanton, Ph.D, takes on the marketing side of the food and beverage business. John is a professor of food marketing at Saint Joseph's University in Philadelphia and the editor of two food journals. He wrote the popular Market View column for Food Processing for many years until December 2005, when he asked to take a few years off. All rested up now, he's back with a monthly column on the marketing side of the business.

Market View: The Era of Fat and Happy Is Over

The era of renewed innovation must begin in earnest.

By John Stanton, Contributing Editor
Jun 23, 2015

The late Malcolm Forbes said, "The greatest obstacle to business is success," and for most of the past the food industry has been successful. However two things are taking place that are likely to have a negative impact on the industry if some major changes are not made.

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