Voices: Well Noted

2005 Natural Products Expo East Report

If it had a health component and could be eaten, imbibed, swallowed, lathered on, rubbed in or even worn, it was on the show floor at the Natural Products Expo East.

David Feder

By David Feder, R.D., Editor

Greetings from NatExpoEast. Two words for this season's show: Very Nice! The new product-oriented NatExpo show featured over 4,000 vendors showing off wares in categories from cosmetics and skin care to supplements to snacks and beverages. If it had a health component and could be eaten, imbibed, swallowed, lathered on, rubbed in or even worn, it was on the Washington, D.C. Convention Center floor Friday, September 16 through Sunday, September 18.

The show provided a comprehensive look at what is driving wellness food processors' think tanks and, in turn, the trends wellness ingredient R&D experts are seeking to drive.

Green tea and chocolate seemed the hottest trend ingredients. In fact, green tea or green tea extracts seemed to be in nearly everything. Chocolate is taking full advantage of the health connection - controversial though it may be - to proudly proclaim its benefit beyond just plain making everything right. In fact, I would have to call this the year of green tea and chocolate. There were even several green tea-infused chocolate products to back me up on this.

Gluten-free - that disco-era trend - shows the promise of a big revival. Let's hope it's the only thing from that time period that does hit it big again. Tropical fruits have become so mainstream odder, more fringe items are finding room to swim into the flow: About four groups were touting goji berries, plus the more offbeat Asian, African, antipodean and South/Central American flora (think agave, dragon fruit, tea tree, rooibos, etc.) were boldly claiming territory. But ethnically, Indian is still a growing flavor movement.

On the non-veggie side, two big standouts were goat milk and boutique meats (bison, elk, ostrich and lots of clean-raised, free-range poultry and beef).

The 30,000-foot view of the show revealed rivers of beverages, though. Liquid, specifically soy-, juice- and tea-based, seems to be the overwhelming preference for delivering nutraceutical and other health components to the body American today. So much so that one is tempted to ask, "Doesn't anybody eat anymore?"

More from this author...

Title

2005 Natural Products Expo East Report

If it had a health component and could be eaten, imbibed, swallowed, lathered on, rubbed in or even worn, it was on the show floor at the Natural Products Expo East.

10/03/2005

ADA Conference Explores Nutrition Topics

The DNA of diet and other new trends from the American Dietetic Association conference.

11/01/2005

American Dietetic Assn Expo a Mixed Bag

The American Dietetic Assn.'s annual Food and Nutrition Conference and Expo (FNCE) may be beginning to exhibit symptoms of split-personality disorder.

11/06/2007

Analysis of 2007 Power of Five Trade Show and Expo

An analysis of the Power of Five trade show and expo held last May 5-9 in Chicago, including the Organic Trade Assn.'s "All Things Organic" component.

06/01/2007

Beware of Nutrition Misinformation

Everybody's an expert -- or so they seem to think -- when it comes to nutrition. This myopic egotism opens the door to misinformation and a swarm of nutrition fads and crazes, says Editor David Feder.

04/05/2005

Communicating Whole Grain Needs to Consumers

How can food and nutrition professionals best communicate to consumers advice on how to boost their intake of whole grains?

02/06/2006

Flavor is the Name of the Product Development Game

Editor David Feder reminds us flavor is the name of the game.

07/15/2005

Food Industry New Year's Resolutions for 2006

What resolutions have you made for processing in 2006? Editor David Feder has a few suggestions.

01/03/2006

Glycemic Index Often Misused

The phrase "glycemic index" - GI - is being tossed about a lot in wellness foods circle lately. We heard a lot about the glycemic index within the patois of the low-carb diet craze. Most of what was said and written about GI was in the form of misguided, misunderstood or deliberately misdirected information.

09/02/2005

Glycemic Index is Just Wrong

The American Assn. of Cereal Chemists International's needs to take a stand regarding its set of definitions for glycemic index, according to David Feder, editor of Wellness Foods.

10/03/2006

Has Nutrition Reporting Turned a Corner?

Editor David Feder, R.D., wonders if the tide is finally turning against slipshod reporting of nutrition science.

07/05/2005

Health and Nutrition Myths

In previous columns I’ve written about the persistence of certain health and nutrition myths, especially the salt and sodium one, that healthy adults are at risk of developing high blood pressure based on salt intake. But there are others.

10/04/2007

In Praise of Smoothies

Wellness Foods Editor David Feder, R.D., tells tales out of school and the merging of smoothies with meal replacement beverages.

01/04/2005

Ingredient Trend Predictions for 2008

Editor David Feder makes ingredient trend predictions for 2008.

12/10/2007

Israel Showcases the Cutting Edge of Food and Ingredient Manufacturing

Wellness Foods editor David Feder, a Texas native and former resident of Israel, returns from a tour of the Holy Land's food and ingredient manufacturers.

07/10/2007

Kosherfest 2005 Exhibits Merging Trends

Kosherfest 2005 showed that the merger of the food industry's two hottest trends is no mixed marriage.

12/06/2005

Media Reaction to Soy Overstates Risks

Soy recently got its turn under the hot lamp of media accusation for crimes committed in the name of health. Research purportedly linking soy to cancer has been splattering the pages of popular media with its tofu gore. As always, the truth is more benign – pun intended – than the columnists would have us believe.

08/01/2006

More Ammo Brought into Fight Against Diabetes

Diabetes afflicts an ever-growing percentage of the population. However, creators and manufacturers of foods designed either directly or indirectly to prevent the development of obesity and diabetes, are bringing more and more ammo to the battle every year.

04/01/2006

New Product and Ingredient Trends from 2007 National Products Expo West

A report on new product and ingredient trends from the 2007 Natural Products Expo West / Supply Expo show in Anaheim, Calif.

04/03/2007

Organic By Any Other Name

The boom in demand for organic foods and ingredients threatens to outpace supply. Yet some companies are coming under fire for allegedly “fudging” what is truly organic. The question is, do the cows have to be happy for the milk to be organic?

09/06/2006