Growing Revenue through Connecting with Your Consumers: Social, Mobile and Selling Direct
Social and mobile applications are revolutionizing how food processors are interacting with consumers. In this webinar we take a look at the rise of customer usage of social media/mobile applications as it relates to food and beverage, how food and beverage manufacturers are embracing the trend of selling direct to customers via their own websites – in addition to traditional distribution channels, and how technology is enabling major advances in connecting with consumers to drive improved profits.
Presenter: George Casey is the Chief Marketing Officer at Junction Solutions. In this role, he oversees the Marketing, Account Development, and Business Development divisions. Mr. Casey is frequently asked to present at technical user and industry conferences on a range of topics including master planning, reporting and business information analysis. He is a contributing author on several technical and training guides for both Junctions Solutions and Microsoft. Prior to joining Junction Solutions, Mr. Casey was a Business Process Manager at CoorsTek, Inc., a global high-tech manufacturing firm. He also served in technical management roles at FutureNext Consulting and Horizon Consulting. Mr. Casey earned a M.B.A from the Kellogg School of Management at Northwestern University and a B.S. degree in Business Administration – Management Information Systems from the University of Illinois. He holds the CPIM certification from the Association for Operations Management (APICS), and is a Microsoft Certified Professional (MCP) and Microsoft Certified Trainer (MCT).