Why Understanding Consumer Attitudes Toward Sweeteners is Critical to your Growth
Sponsored By: Corn Naturally
Speakers: Martin Concannon, Sara Martens, Erin Erickson
Have you heard? Consumers are talking about sweeteners in a new way, and what they have to say may surprise you. They’re saying, “It's total added sugars that matter, not which type of sweetener.” If you want to keep up in the marketplace, it’s time to enter a new sweetener conversation – and make sure your formulations speak to consumer needs, and your own
In third-party research, the facts come through loud and clear. Join us for this educational webinar and get the latest information on consumer attitudes toward sweeteners and the impact on consumer purchase decisions from trusted sources such as Mintel Research Consultancy, Nielsen, NPD Group and others.
Join us on December 4, 2012 when Martin Concannon, founder and managing director, Lafayette Associates, and Sara Martens, vice president, The MSR Group, will lead a 45-minute webinar that addresses:
- Consumer Attitudes Toward Sweeteners & HFCS
- Sweeteners & Consumer Purchase Decisions
- New Product Launches: HFCS-Free vs Low-Sugar
- Sweetener Strategies: Which One Works Best?
Please don’t miss this opportunity to hear first-hand about sweeteners. Join us on December 4, 2012 at 2:00pm ET for this informative webinar!
Register for the webinar: Why Understanding Consumer Attitudes Toward Sweeteners is Critical to your Growth