Transparency as a Growth Engine
Free Webinar: Transparency as a Growth Engine
February 27, 2014 at 2:00pm ET / 1:00pm CT / 11:00am PT
“Who made this?” is a question increasingly being asked by consumers, but a complex supply chain means there is no easy answer. People want to know where their food came from and what was done to it as it passed from the farm or ranch to the food processor to the grocer or restaurateur. Transparency and consumer trust are intertwined, and input from all participants in food production and processing to build trust.
As part of that process, the U.S. Farmers and Ranchers Alliance commissioned research by Maslansky Luntz + Partners to determine what information consumers want and how satisfied or dissatisfied they are with efforts by farmers, manufacturers and other suppliers in providing that transparency. During this webinar Maslansky’s Melissa Kinch shared insights from that study. Joining her will be Junction Solutions’ Thad Neal, who will discuss how food processors can extract and leverage existing data to better communicate what companies are doing to deliver healthy, nutritious and safe food.
Partner/Associate Director North American Corporate Practice
Melissa Kinch is Partner/Associate Director, North American Corporate Practice at Ketchum. She specializes in corporate communications, issues management, business-to-business branding, corporate branding and strategic philanthropy/CSR. Melissa leads efforts with the U. S. Farmers and Ranchers Alliance.
Thad Neal has over 17 years of ERP (Enterprise Resource Planning) Business Software experience, initially as an implementation consultant, a project manager, and now as a Consulting Director for Junction Solutions. For the past 11 years, he has focused solely on the consultation and implementation of the Microsoft Dynamics AX ERP System. Prior to that, he implemented the Oracle ERP System as well as various applications which utilized the IBM AS/400 platform. In addition to being a Consulting Director, he has also held the titles of Director of Operational Consulting and Manager of eLogistics Systems at previous firms. He is a certified Project Management Professional (PMP) from the Project Management Institute and also holds a Master’s Degree in Communication and Marketing.
Kevin Higgins, Managing Editor