Home » The effect of standardized information on firm survival and marketing strategies
The effect of standardized information on firm survival and marketing strategies
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This study by researchers at Duke University found that the standardization of food product label information mandated by the NLEA actually hurt competition -- and the viability of some smaller firms -- in the food industry.
Author: Christine Moorman, Carl F. Mela and Rex Du, Duke University | File Size: 136 KB | File Type: PDF
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