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Why Selling on Health Benefits Alone May Be a Losing Proposition
Print pageConsumers in most cases simply are not going to use a product in the way it was intended to be used, asserts Kirk Cornell of The Hartman Group. If you are relying on a strong impression of concrete benefits from your product to bring in repeat sales, you may want to reconsider your strategy, he says.
http://www.hartman-group.com/products/HB/2005_06_1