Food Biz Kids: The new M&M's?

Yummy, but not needed in your tummy

Maddy Norris, 7th grade:

Choco Rocks are GREAT! The first thing you notice is the packaging. It is bright red and attractive and the window allows you to see how good they look. Another bonus is that they are very easy to open. They taste just like M&M's, but are much more interesting. There are many different textures. Some are smooth and some are bumpy and full of craters. They also vary in size and color. Instead of the standard colors, Choco Rocks offer Army green, pumpkin orange and a gray that looks exactly like a pebble. For a classic taste and exclusive feel, I give them a two thumbs up.


Jacob Novar, 8th grade:

Choco Rocks taste like any other chocolate candy. When you are done with them, there is a sticky aftertaste sitting at the back of your throat. This candy has a very smooth texture. When you are consuming them, the small morsels start to melt in your mouth. This product is not needed. There are too many chocolate products out already, especially in the small pieces form. The packaging is fun for younger kids, but not appealing for older ones.


Ariana Strandburg-Peshkin, 8th grade:

The package is pretty cool. I really like the rockin' rock (which I assume is the pun). They look like real rocks! This makes them exciting to eat. The taste is really nothing special however. Don't get me wrong; it's not bad, just, well, chocolate. This product could be better by adding more variety in types of chocolate ,- some dark and some milk. The texture is cool. They're crunchy on the outside, which makes them fun to chew. Although the world doesn't really need this product, it does have great potential for becoming a popular snack. All in all, they're pretty cool ,- period. 



Ray Russell, 7th grade:

They are very good. Smooth nice chocolate and packaging that is easy to open. They are very rich and chocolaty and they look like rocks but they're tasty. I like the Rock men on the package. I think this could be the next big thing.



Daniella Elvira, 7th grade:

This product is extremely good. I think it's a great idea --candy-coated chocolates in the shape of iron ore. The colors are fun and very nice. They look just like rocks. They taste like hot chocolate with good candy on the top. The packaging is good because it's easy to open and you are able to see what the candy looks like.


David Blechman, 7th grade:

The packaging is far too hard to open. The two characters on the cover are weird but funny. They smell really good and really chocolaty. They look like the polished rocks you see in gift stores, but the colors are cool. The chocolate rocks taste like candy coated chocolate. I just hope they don't get a lawsuit from Cocoa Pebbles cereal.


Reuben Doetsch, 8th grade:

The chocolaty richness fills my mouth with joy. The rocks are a very good product, but very much like M&M's, except different. The package and the look of the food are appealing because of the chocolate-looking rocks. They are yummy, but not NEEDED in your tummy. The only thing different is the rock textures. It makes you thirsty. It's good but not needed. 


Martin Hernandez, 8th grade:

The taste is really good and I like the outside ,- it really looks like rocks. I think you need to put nuts in the rocks.


Alexandra Beizan, 7th grade:

The packaging is very appealing. I would buy them. I think elementary students would really like these. They are extremely easy to open. The candy tastes like M&M's, but it is better. I think these will sell very well. The rock man on the package is a little scary, but that doesn't matter. A good slogan for them would be, "The new M&M" or, "Choco Rocks are better than M&M's." 


If you have a new product you want to test on our 7th- and 8th-grade panelists, contact Diane Toops at, or (630) 467-1300, ext. 321.










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