Unilever Uses Cooking Show to Market to Latinos

March 9, 2006
Unilever is playing on a Latin love of cooking and the surprising dearth of food programs on Spanish-language TV for the company's biggest-ever Hispanic effort for its food brands. "Desafio del Sabor" (The Flavor Challenge) kicks off this week, starting with a call to submit favorite recipes at storefront events across the country and ending with a televised cook-off on national television. Recipes must include at least one of 10 participating Unilever food brands.
Unilever is playing on a Latin love of cooking and the surprising dearth of food programs on Spanish-language TV for the company's biggest-ever Hispanic effort for its food brands. "Desafio del Sabor" (The Flavor Challenge) kicks off this week, starting with a call to submit favorite recipes at storefront events across the country and ending with a televised cook-off on national television. Recipes must include at least one of 10 participating Unilever food brands. For more information, click here.

Sponsored Recommendations

Clabber Girl: Rising Success

Uncover how Clabber Girl Corporation achieved a remarkable 7% growth and improved manufacturing efficiency by seamlessly integrating Vicinity's batch manufacturing solution with...

Intelligent Blends: Taking Technology to the Next Level

Find out how our friends at Intelligent Blends use VicinityFood and Microsoft Dynamics GP to produce the best coffee around.

Key ingredient: Mother Murphy's Laboratories

Flavorings manufacturer Mother Murphy’s Laboratories integrates front office with production facility — improving operations from initial order to final invoice.

Maximizing Profitability and Efficiency: Why Food Manufacturing ERP is a Game-Changer

Check out this infographic detailing the 5 reasons why food manufacturers should invest in an ERP software for their food production.