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Food Biz Kids: Doritos Blazin' Buffalo and Ranch Chips More Ranch than Buffalo

June 18, 2007
Our panel of eighth-graders think the latest flavor installment of Frito Lay's Doritos Blazin' Buffalo and Ranch pack a punch of flavor that is more ranch than buffalo.

If you have a new product you want to test on our seventh- and eighth-grade panelists, contact Diane Toops at [email protected], or (630) 467-1300, ext. 321.

Becky Bernstein, 8th grade:
The packaging is attractive for Blazin' Buffalo Ranch Doritos because the color is pretty and younger kids will want to buy them. These taste really, really good, but the name is very unappealing. It sounds like they are supposed to taste like buffalo chicken (wings), which would taste nasty. They really taste like ranch Doritos, but with a spicy twist!

Dante Huff, 8th grade:
The packaging is kind of dull to me. It doesn't have a lot of pizzazz. There is no taste of buffalo (wings) in the Doritos at all. They're crunchy and hard, but I like that. The smell is kind of weird, but all in all, they're good. The only people who need this product are those who like cool ranch flavor.

Doritos Blazin' Buffalo and Ranch; Frito Lay Inc.; Plano, Texas

Julianne Locher, 8th grade:
The color on the packaging is very nice, but the name isn't very creative to me. The smell is spicy and so is the taste. Without the spice, it tastes mostly the same as plain Doritos. I do think it is a good new flavor, but it isn't the most exciting flavor made by Doritos.

Sage Siler, 8th grade:
They are not spicy enough, but they taste good. I like the flavor of ranch and the spiciness. They remind me of chicken wings. They don't look very good, but once you taste them, it's like, “Whoa! That's pretty good!”

Merle Jahn, 8th grade:
Blazin' Buffalo and Ranch Doritos taste kind of spicy with a cool, ranch twist. I think the world needs this flavor because, like, I was empty and in need of these Doritos. The baby blue package is very attractive, and I would buy this product without even trying it.

Abigael Maginor, 8th grade:
These Blazin' Buffalo and Ranch Doritos are not something I would buy because I don't like that kind of flavor. They taste like Doritos with cheese, and they smell like corn and chips. I don't think the world needs this product.

Ivan Franco, 8th grade:
The taste is great. It feels as if I am eating barbecue wings. It smells the same as the nacho flavor. They need more flavor because they taste too much like the nacho-flavored chips.

Sarah Maloney-Franke, 8th grade:
The packaging looks nice, but the name isn't very appealing. The taste makes up for it, though. They taste a lot like regular Doritos, but spicier. I don't think we necessarily need another flavor of Doritos, but I would buy this one.

Amber Cooley, 8th grade:
I can taste the spiciness in the chips and they are very crunchy. I can really taste the seasoning. I really like them and the flavor they have in them. I don't think anything should be added.

Nicole Henry, 8th grade:
The packaging is very easy to open, and they taste great. I like the spice in them; the smell is good, and I will buy them any day.

Jack Grant, 8th grade:
These Doritos taste great. The packaging is blue and very shiny, and this makes it very appealing to its customers. The taste is mildly spicy and very strong.

Joshua Saunders, 8th grade:
It's an OK package but could have a better color than light blue. The taste is great; it makes me jolt alive with the spicy taste. They smell good, too. I think this product is needed because of the great taste. The packaging definitely needs a change, though. I give them four out of five stars.

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