July 2007 New Food Rollout

This month's new product rollout features inulin-added cottage cheese from Kraft; new Chinese meals to go from General Mills; Dasani Plus from Coca-Cola; Del Monte's new energy drink Bloom; slow-melting Popsicles; and new Kettle Tortilla Chips.

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Adding inulin to cottage cheese


Glenview, Ill.-based Kraft Foods is on a new product rollout of vast proportions. Expanding its Healthy Living initiative are Breakstone's LiveActive (pronounced liv-ak-tiv) Cottage Cheese for Digestive Health and Knudsen LiveActive Cottage Cheese for Digestive Health, both with prebiotic fiber.

Prebiotics are often non-digestible fibers that serve as a food source for good bacteria (called probiotics) in the gut. The balance of good bacteria in the gut may help keep the digestive tract running smoothly and may help support the body's natural defenses.

Although consuming prebiotics may be a new concept for many Americans -- 78 percent declare they are unfamiliar with the term -- these fibers are important to helping ward off bad bacteria and infections. The prebiotic fiber in this cottage cheese is inulin, a natural substance derived from sources like chicory root. What's more, LiveActive Cottage Cheese provides more dietary fiber (a low-fat 4 oz. serving contains 3g) and none of the added sugar found in yogurt.

"Maintaining a healthy digestive system is essential to a person's health and well-being," says Jason Hecker, brand manager for cottage cheese. "Kraft is dedicated to meeting the growing demand for nutritional benefits in food products, and LiveActive Cottage Cheese is just one example of how we are working to provide healthier options for our consumers."

LiveActive Cottage Cheese is the first of several digestive health products Kraft launches this year. Available now are Kraft LiveActive Cheese Sticks and Cheese Cubes with probiotics. And coming in September is Breakstone's and Knudsen Live Active Cottage Cheese with pieces of real fruit.

Suggested retail price for four 4-oz cups is $2.59.

Chinese dinners at home

With Chinese cuisine being the most widely eaten restaurant food in the U.S., Minneapolis-based General Mills rolls out Wanchai Ferry, its first Chinese Dinner Kits.

The kits also build on the international brand presence of Wanchai Ferry, a frozen dumpling business in Hong Kong founded in 1985 by Madame Kin Wo Chong, "The Queen of Dumplings." Research teams in China, Europe and the U.S. took three years to develop the kits.

Packaged in bright red Chinese take-out containers, the kits enable consumers to make authentic Chinese cuisine at home. Simply add the cooking oil and fresh chicken for each kit, which contains jasmine rice, sauce (in vacuum-sealed pouches), seasonings and a specialty ingredient, and in less than 30 minutes, you have a meal for a family of six. Varieties include: Sweet and Sour Chicken, Spicy Garlic Chicken, Kung Pao Chicken and Cashew Chicken.

Suggested retail price is $4.79. 

Coca-Cola gives Dasani a Plus

According to ACNielsen, vitamin-enhanced water is the growth leader in the water category -- larger than the flavored and sparkling water categories combined. Atlanta-based Coca-Cola North America> launches a line of Dasani Plus vitamin-enhanced flavored water beverages for health-conscious consumers.

Packaged in distinctive 20-oz. single serve PET bottles with a clear shrink-wrap label, the zero-calorie line is available in three varieties: Refresh + Revive (kiwi strawberry flavor with 10 percent of the RDI per serving of vitamins B3, B6 and B12), Cleanse + Restore (pomegranate blackberry flavor with 10 percent of the RDI per serving of vitamins E, B3, B6 and B12, plus 1g of fiber) and Defend + Protect (orange tangerine flavor with 10 percent of the RDI per serving of vitamin E and zinc).

"The time was right to build on the success of the Dasani brand and its great taste promise and to create the fresh-tasting enhanced water Dasani Plus," says Gloria Garrett, Coca-Cola North America vice president-hydration. "For consumers already seeking the added health benefits that vitamins and minerals provide, a nutrient-enhanced Dasani water with zero calories is a Plus."

Price is competitive within the enhanced water category.

Del Monte debuts energy drinks

According to Beverage Marketing Corp., the energy drink category has grown 60 percent from 2005 to 2006 to about $2.6 billion. Now there is a new kid on the block. San Francisco-based Del Monte Foods launches Bloom Energy, its first energy drink, and one formulated especially for women.

Drinking one can is a convenient way to get a full serving of fruit, 100 percent of vitamin C and five B vitamins. It is a good source of calcium and vitamin D and is naturally caffeinated (about 75mg) with antioxidant-rich white tea extract, providing a gentle boost of energy.

At only 100 calories per 10.5 oz. can, it is available in three flavors: Wild Berry, Cran Raspberry and Mango Passionfruit.

"Our goal is to provide women with a delicious alternative to the average caffeinated drink, while offering essential ingredients that will energize, refresh and enable them to feel good about what they are drinking," says Barry Shepard, senior vice president, marketing and innovation.

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