New Food Rollout for August 2007

This month's new product rollout features hot deli sandwiches from Oscar Meyer; fizzy yogurt from Yoplait; veggie sides from Knorr; a protein-enhanced sports drink from Cadbury-Schweppes; enhanced OJ from Minute Maid; and microwaveable Indian-based meals.

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A hot deli sandwich at your keyboard

For anyone who has a busy schedule and is looking for a hot, convenient lunch option, Madison, Wis.-based Oscar Mayer, a Kraft Foods brand, rolls out Oscar Mayer Deli Creations Hot Sandwich Melts. It's a build-your-own sandwich complete with Oscar Meyer shaved meats, premium Kraft cheeses, specialty sauces and an innovative sub roll that heats in the microwave for fresh baked taste in one minute.

Simply unwrap the sandwich ingredients, place them on the QuiltWave microwave receptor tray and heat in the microwave for 60 seconds. Varieties include: Oven Roasted Ham and Cheddar, Honey Ham and Swiss, Turkey Monterey, Turkey and Cheddar Dijon and Steakhouse Cheddar.

The mid-day meal seems pretty grim as nearly 40 percent of respondents lunch hunched over a keyboard, according to a recent Impulse Research Corp. online survey of 1,030 adults nationwide. Some 70 percent work straight through lunch or only spend 5-10 minutes wolfing down a quick bite. Of those who sneak time to eat, nearly two-thirds nibble on a cold lunch and say their meal is bland, boring or completely and utterly forgettable. And, more than three-fourths of Americans think a hot lunch is impossible due to lack of time, cost and inconvenience. But, it doesn't mean they don't crave one. Nearly half of those surveyed think enjoying a nice lunch break includes a delicious hot meal.

"As we looked at the state of the lunch hour, we found many Americans were looking for convenient ways to free themselves of brown bag boredom and enjoy a hot lunch," says Chris Carlisle, senior brand manager. "So, we set out to create an innovative new product to satisfy America's love for deli meats in a more convenient way. By using a proprietary bread recipe, Oscar Mayer Deli Creations Hot Sandwich Melts allow you to enjoy a delicious, hot sandwich in about a minute."

Suggested retail price is $2.99.

Yogurt that's fun for the tongue

Minneapolis-based General Mills rolls out Yoplait Go-Gurt Fizzix Fizzy Yogurt Snack, yogurt which combines a fizzy sensation on the tongue in an easy-to-eat tube.

Sure to appeal to kids, two flavors are packaged in each eight-pack. Intense flavors include: Blue Raspberry Rage/Strawberry Watermelon Rush; Wild Cherry Zing/Strawberry Lemonade Jolt and Fruit Punch Charge/Triple Berry Fusion. Actually, they are a hoot for adults as well.

Suggested retail price for an eight-pack is $2.79.

Pasta, rice sides with veggies

A survey by the Produce for Better Health Foundation found common barriers for vegetable consumption are lack of familiarity, lack of time and the cost of fresh produce. Englewood Cliffs, N.J.-based Unilever USA's Knorr brand rolls out six varieties of Knorr Sides Plus Veggies. These dry side dishes of rice or pasta are accompanied by an assortment of shelf-stable vegetables, such as green beans, shitake mushrooms, broccoli, corn and carrots.

They contain two full servings of vegetables per package and can be prepared in 9-12 minutes. By including vegetables with pasta and rice -- foods kids already enjoy -- moms can increase the likelihood of their families' vegetable consumption.

Varieties include: Alfredo Pasta Primavera; Teriyaki Noodles with Asian Vegetables; Roasted Garlic Olive Oil and Broccoli Rotini; Southwestern Style Rice; Cheddar Rice with Broccoli and Carrots and Roasted Chicken with Rice.

"As Americans' tastes and nutritional needs evolve, Knorr has made a strong commitment to enhance both the appeal and nutritional profile of our portfolio," says Barry Sands, Knorr senior brand manager. "This is especially important as consumers are being encouraged to eat more vegetables, whole grains and fiber."

Suggested retail price is $1.99-2.29.

Sports drink incorporates protein

Cadbury-Schweppes Americas Beverages Plano, Texas, launches Accelerade, the first protein-enhanced sports drink with a patented 4:1 carbohydrate-to-protein ratio, a liquid version of a product that has been sold for years in powdered form. It comes in four flavors: Fruit Punch, Mountain Berry, Peach Mango and Citrus Grapefruit.

While most sport drinks contain only carbohydrates and electrolytes, Accelerade also incorporates protein and has been clinically proven to extend endurance, speed muscle recovery (by reducing muscle damage and soreness) and enhance rehydration (by facilitating the absorption of fluid.) Made with filtered water and whey protein isolates, Accelerade also contains 15g of carbohydrates per 8 oz., primarily in the form of simple sugars and fast-acting carbs. It is Kosher-dairy certified and weighs in at 80 calories per serving. It does not contain high-fructose corn syrup, typically found in other sports drinks.
Targeted to some 35 million Americans who exercise, the product will be supported by a $50 million "Sweat Smart" ad campaign.

"Accelerade is the biggest stride in sports drinks in over 30 years," says Jason Ash, vice president and general manager of Accelerade. "The use of protein during exercise has been the secret weapon for serious athletes. The patented 4:1 carbohydrate-to-protein ratio has been clinically proven to increase endurance up to 29 percent over other sports drinks."

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