New Food Rollout for October 2007

The latest new food products for October include a 'smart' yogurt, a new way to drink your cereal, and single-serving Spam. Read on for more, including web exclusives

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Smart yogurt

Breyers Yogurt Co., Boulder, Colo., introduces Smart!, a 99 percent fat-free, fruit-on-the-bottom yogurt enhanced by 32mg per cup of the brain-boosting properties of Life's DHA, the omega-3 DHA manufactured by Martek Biosciences. Since it's made from microalgae, it's a vegetarian source of DHA.

Breyers' new Smart! line is being launched at a time when more women (and men) are seeking convenient, affordable and rewarding ways to enhance their cognitive function and brain health at work, at home and at play.

Making up approximately 30 percent of the structural fat in the gray matter of the brain, DHA plays a major role in the mental development of infants and supports the body's mental function throughout life. However, in order to ensure optimal development and function, it is important to continuously replenish the DHA in our bodies by getting enough of this important fatty acid.

Flavors include: Strawberry, Blueberry, Mixed Berry, Peach, Black Cherry, Red Raspberry, Pineapple and Strawberry-Banana.

"We have gone to great lengths to make Smart! as good for you as it is delicious," says Chuck Marcy, president of Breyers Yogurt. "We are thrilled to introduce a product that can provide a great start to the day both on a nutritional level and in terms of boosting brain function with its Life DHA benefits."

Suggested retail price for a 6-oz. cup is 79-99 cents.

Sip the milk, eat the straw

Battle Creek, Mich.-based Kellogg Co. launches Cereal Straws, crunchy cereal straws for milk-sippin' fun in two varieties — Cocoa Krispies Cereal Straws and Fruit Loops Cereal Straws.

Kids can put the approximately 6-in. cereal tube into a glass of milk, sip up the milk and flavor and, when that's gone, eat the straw. Voila, breakfast (or snack) in a snap and no hassle getting them to consume milk.

"Cereal Straws have a flavorful coating on the inside," says spokesperson Kris Charles. "With 73 percent of kids not getting enough dairy in their diet to meet calcium recommendations, Cereal Straws are a fun, new way to encourage kids to drink milk. Kids can sip milk through the straws and then eat them."

Suggested retail price is $3.99 for a package of 24.

Spam on the run

Hormel Foods, Austin, Minn., celebrates the 70th anniversary of Spam by bringing it out of its blue and yellow can and into a convenient, single-serve, foil pouch with the national launch of Spam Singles.

Spam Singles are 3-oz. slices of the ham-pork combo made for busy consumers seeking a quick, tasty meal at home or to fuel outdoor activities such as camping, hiking or hunting. They are available in two varieties, Classic and Lite, the latter of which contains less fat, fewer calories and less sodium.

"Consumers today desire convenient, portion-controlled, portable meal options they can take anywhere their active lives take them," says Dan Goldman, product manager. "Spam Singles provide a fully cooked, protein-rich meal solution that can be eaten hot or cold, no refrigeration needed."

Suggested retail price is $1.09.

Lunchables Jr. for finicky appetites

Oscar Mayer, the Madison, Wis.-based unit of Kraft Foods, launches Lunchables Jr., convenient, tasty and sensible snacks for active little ones ages 3-5 (if you can catch them).

"Moms today tell us they need nutritious snacks that her younger kids will want to eat," says Darin Dugan, senior director of marketing-Lunchables. "With this in mind, we set out to create a new product that would make snack time entertaining for kids and provide wholesome ingredients moms love."

Identified with a green Sensible Solutions flag on the front of the package, these mom-friendly snack combinations come in three varieties: Ritz Sticks; Raisins and Peanut Butter, which offers a good source of fiber and contains half a serving of fruit; Teddy Grahams, Kraft Mozzarella Strips and Strawberry Yogurt Flavored Dip, which packs an excellent source of calcium and protein; and Ritz Bits, Kraft Mozzarella Strips and Roasted Turkey, which provides a good source of calcium and protein.

Suggested retail price is $1.99.

Mini-meals for weight management on the go

Pittsburgh-based H.J. Heinz Co. introduces Weight Watchers Smart Ones Anytime Selections, a line of hand-held, mini-meals with fewer than 300 calories and 7g of fat or less per serving. They are ready in only three minutes in the microwave and don't even require a fork.

They come in two flavors: Chicken & Cheese Quesadilla (grilled white meat chicken, peppers, onions and a three-cheese blend folded into a crispy flour tortilla) and Calzone Italiano (featuring the flavors of mozzarella cheese, Italian sausage and a hearty tomato sauce in oven-baked bread). Anytime Selections are perfect mini-meals; in fact, many people have already adopted mini-meals into their daily eating habits. According to Simmons Market Research Bureau, 21.6 percent of adults eat several small meals throughout the day rather than three square meals.

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