November 2007 New Food Rollout

The latest new food products for November include a new line of Campbell soups, double-churned nearly fat free ice cream, and sweet and savory chips. Read on for more, including web exclusives

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Yoplait Yo-Plus has cultures and fiber

Minneapolis-based General Mills Inc. introduces Yoplait Yo-Plus containing Optibalance, a unique blend of probiotic cultures and a natural fiber, to help naturally regulate digestive health when eaten daily. Flavors are Strawberry, Vanilla, Cherry and Peach.

A survey conducted by MarketTools on behalf of Yo-Plus found nearly 50 percent of women are extremely concerned with their digestive health and discuss the issue frequently, while almost a quarter adjusted their lifestyles multiple times per week to accommodate digestive issues and are looking for a way to regulate their digestive health.

A good source of fiber (3g per 4-oz. serving), Yo-Plus provides 15 percent of the recommended daily intake of calcium and 10 percent of the daily recommendation for vitamins A and D. In addition to the special probiotic culture Bifidobacterium, Yo-Plus also contains the live and active yogurt cultures L. bulgaricus and S. thermophilus.

Suggested retail price for a four-pack of 4-oz. cups is $2.49.

Sticking to big cheese taste

Kellogg Co., Battle Creek, Mich., rolls out Sunshine Cheez-It Stix, crackers with a specially designed shape and complex crunch to capture the real cheese baked into every bite. Cheez-It Stix are available in two varieties: Cheddar and White Cheddar.

"We baked more fun into Cheez-It Stix to give these crackers an exciting twist with an elongated shape and big cheese taste," says Raj Joshi, senior director, brand marketing, crackers. "The new look and added layers of crunch create a snack both adults and kids will enjoy."

Suggested retail price is $2.99.

Campbell's soup bowl lineup

A perfect meal solution for football season, Campbell's Chunky Fully Loaded soups, packed with hearty chunks of meat for a man-sized hunger, were kicked off by Campbell Soup Co., Camden, N.J.

Meal inspired varieties include: Beef Stew; Rigatoni & Meatball; Stroganoff-Style Beef and Turkey Pot Pie.

"We like to think of Campbell's Chunky soup as our version of the biggest, toughest lineman in the NFL, and new Chunky Fully Loaded, with extreme amounts of meat, is our equivalent of the entire Pro Bowl line," says Teresa McGlynn, brand manager. "Fully Loaded takes the Chunky brand to an entirely new level as the thickest, heartiest soup in our lineup."

Suggested retail price for a 19-oz. black label can is $2.99.

Churned nearly to fat-free

Unilever North American Ice Cream, Green Bay, Wis., debuts Breyers Double Churn Free, an extension to its Double Churned line. Made with the unique proprietary process of mixing the ice cream twice to give it a rich and creamy texture, Double Churn Free is 98 percent fat-free and is available in four flavors: Creamy Vanilla, French Chocolate, Caramel Swirl and Cappuccino Chocolate Chunk.

A recent Opinion Research Corp. survey of 1,026 consumers, commissioned by Unilever Ice Cream, found ice cream is the No.1 food both men and women still sneak while on a diet. Other findings include: More than three-fourths of Americans say it is easier to balance their checkbook than it is to balance how many calories they eat a day; 40 percent of men and 33 percent of women say the hardest thing about being on a diet is they have to miss out on the foods they love; and when asked if they could spend 100 calories each day on any one food or drink and still be on a diet, what would that be? The No. 1 one answer for women was ice cream (33.6 percent). Additionally, 94 percent of men and women said they feel it's important to take time to treat/indulge themselves.

"We know many Americans are watching their fat and caloric intake and we wanted to offer products that will satisfy their ice cream cravings, while at the same time making it easier for them to meet their nutritional and diet needs," says Brian Goldstine, director of marketing, Breyers.

Suggested retail price for a 56-oz. container is $5.29.

Sweet and savory chips

Almost two-thirds of Americans currently have a bag of potato chips in the cupboard, according to NPD Group. For those seeking better-for-you options, Kraft Foods' Nabisco unit, East Hanover, N.J., rolls out triangular-shaped crispy Nabisco Garden Harvest Toasted Chips. Falling somewhere between a cracker and a chip, they contain 60 percent less fat than the leading regular fried potato chips.

Baked with 100 percent whole grain, Garden Harvest Toasted Chips contain zero grams of trans fat per serving, no cholesterol or saturated fat, and only 120 calories per serving. They provide 3g of fiber and 4g or less total fat per serving, and are made with real pieces of fruits or vegetables, providing a half serving in each 1-oz. serving (about 16 chips). In fact, all varieties qualify for Kraft's Sensible Solution program.
Varieties include: Tomato Basil, Vegetable Medley (with real pieces of carrots, tomatoes, broccoli, onions, spinach and other vegetables), Apple Cinnamon (pieces of real apples) and Banana (pieces of real bananas).

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