Once upon a time, storytelling was reserved for our youth. Who can forget the tales of princesses who found their prince, siblings' adventures that went amiss, and the giants who turned out to be gentle.
Telling stories is no longer fodder for fables. Today, companies are finding that storytelling has its place in marketing, sales, and advertising. Not only that, some companies also find value in conducting storytelling exercises for internal purposes as well.
Learn about how you can tell your brand's story and why it's important in this article on Entrepreneur.com