Catching up

For the men of Maxim, clearly few things are sexier than a seasoned Southern woman wielding a stick of butter, reports CNN. The magazine has bestowed Food Network star Paula Deen with the title of "Hottest Female TV Chef." The 64-year-old beat out Top Chef's" Padma Lakshmi, who came in at No. 2. and Giada DeLaurentis, who came in at No. 3 ... Here's a cool idea! According to the Glass Packaging Institute, Spear joined forces with Anheuser-Busch InBev to introduce a dynamic, interactive label for its Bud Light brand. Incorporating metal activation technology, Spear's technical team transformed the Bud Light label to allow drinkers to add a personal touch. The label, printed at Spear's Tennessee facility, features an exclusive area for consumers to customize their bottle using a coin or key to write a message or draw an image. It also helps to avoid bottle mix-ups-or exchange phone numbers. According to Mike Sundet, senior director of Bud Light, "Bud Light drinkers are always looking for fun, quirky ways to express themselves, and the My Bud Light bottle offers them a canvas to do just that." ... Food companies are responding to consumer demand for portion-controlled indulgences, with Starbucks introducing two-bite Petites, Pillsbury selling refrigerated Sweet Moments brownie bites and Entenmann's launching a line of Mini Cakes, reports USA Today. Baskin-Robbins introduced Cake Bites, which combine ice cream and cake and are small enough to be consumed in four bites. Flavors include Double Chocolate, Praline Caramel, Chocolate Mint, and Vanilla Blondie ... Kraft Foods began selling 50-cent, five-stick packs of Trident and Stride gum, while Wm. Wrigley Jr. also plans to introduce smaller and cheaper packs, reports the Chicago Tribune. "This pack provides us with an opportunity to re-engage with some consumers who left the gum category or who are entering convenience stores with less money in their pockets," said a Kraft spokesman ... Big G cereals from General Mills is partnering with the DC Comics division of Time Warner. Big G is offering custom editions of DC's Justice League comic books on "specially-marked boxes" of cereals that include Cinnamon Toast Crunch, Golden Grahams, Honey Nut Cheerios, Lucky Charms and Trix. DC is printing 12 million copies of the comic books. There are four varieties in the free-with-purchase cereal series ... The Organic Trade Association (OTA) unveiled a new Organic Trade Resource Guide website to help facilitate international trade in organic agricultural products. OTA made the announcement in Seoul, South Korea, during the recent International Federation of Organic Agriculture Movements (IFOAM) World Congress. The Organic Trade Resource Guide will serve as a resource for U.S. companies seeking to learn more about export requirements and organic regulations worldwide. U.S. companies can select the country to which they wish to export and find out if the market is open or if trade barriers exist, what the country's laws and standards for organic are, who to contact to help in exporting to that country. www.globalorganictrade.org/index.php ... U.S. Foodservice announced a new brand and a new focus. Based on extensive research, US Foods, as the company will now be known, is refocusing on its food products and making it easier for customers to do business.  Included in the rebranding campaign are new product lines, a new website and a new logo.  Please view them here: www.usfoods.com. US Foods is the second largest foodservice distributor and the 10th largest private company in the U.S. ... Louisville, Ky.-based D.D. Williamson launches a new brand image to reflect its expanded expertise in color solutions for customers. In the new logo "DDW" replaces "D.D. Williamson" for a concise, contemporary image. "The Color House" tagline expresses a place where creativity blends with advanced technical capability to bring color ideas to life. Like leading, global flavor houses, "The Color House" provides collaborative science, solutions, and service for product developers.