Giant pleasure for baby boomers

Super Bowl XLVI (46) was apparently a Giant pleasure for fans, who gathered in Indianapolis to cheer on the Giants and Patriots. The Super Bowl, which is the most watched television show of the year, had some 111 million viewers in 185 countries. It's no wonder that a 30 second spot was a record-breaking $3.5 million, reports CBS Sunday Morning.


Hungry fans, who enjoyed a spectacular half time performance by Baby Boomer Madonna and friends, consumed one billion chicken wings along with 71.4 billion pounds of avocados.


While they munched on snacks, youth-oriented Baby Boomers, who control more than 75 percent of American households' net worth, were targeted with humor and talk of the "good life," reports the Chicago Tribune. The Journal of Behavioral Studies in Business spelled out some terms marketers should always avoid for that demographic. They include: 'mature,' 'golden years,' 'retiree' or 'senior citizen' as well as 'prime time of your life,' 'silver years' and 'establishment.' Instead, what sells is 'individual,' 'self-expression,' 'family values,' 'reinvention,' 'good life' and 'prestige.'


And now marketers can prepare for "Dancing With the Stars."