Quenching your Super Bowl thirst

Whether you are a fan of the New Orleans Saints or the Indianapolis Colts, the question remains as to which beers to buy for your Super Bowl Sunday celebration.

A recent survey on people's beer drinking habits by Mintel found certain brands and bottles are most likely to come home victorious.

 

Will it be domestic or imported? Chugging down an ice-cold brew during the game is an all-American pastime, and it turns out many Americans opt for domestic beers over imported brands. Nearly half of Mintel's beer-drinking survey respondents (44 percent) say they prefer domestic beer, with another 13 percent saying their preference lies with domestic microbrews or craft beers. Only 24 percent say they prefer to drink imported beer. What's behind this preference? Taste and loyalty: 42 percent say domestic "just tastes better" than imported, and 53 percent report being "very loyal" to domestic beer.

 

 Is the preference for light or regular beer? Health and diet trends encouraging people to consume fewer calories have struck a chord with beer drinkers. Nearly a quarter of domestic beer drinkers (24 percent) say they drink light beer all the time, while another 26 percent say they drink it most of the time. But for imported beer, the tables turn: 91 percent of imported beer drinkers say they drink regular compared to only 37 percent who drink light or low-calorie imported beer.

 

In the he versus she competition, men definitely dominate the beer world: 60 percent drink it compared to only 36 percent of women (who are more likely to drink spirits or wine). So what do men want? They prefer full-flavored beer. Over half of men (51 percent) say they look for full-flavored brews, compared to 42 percent of women who seek out lighter flavored beers. Men are also less interested in low calorie beer (21 percent) than women (33 percent).