Reenergizing beverage packaging

Finnish industrial designer Stephan Linfoss was frustrated that plastic beverage bottles could not easily be stacked in a refrigerator, and also because he wanted a bottle that could swiftly be connected to a belt, so he created a nifty donut-shaped bottle, which can be recycled. Part of the profits from sales of the unique container go to organizations that are cleaning up the heavily polluted Baltic Sea, reports Advertising Age, but Lindoss says if the donut was sold to a beverage company in Australia or the U.S., the profits would go to environmental causes near and dear to those countries.

It is imperative to reenergize this "mature" product category, one that is taking the heat in the global pollution battle.

http://adage.com/brightcove/lineup.php?lineup=1182767334

click on fourth box