September is Whole Grains Month, and the Whole Grains Council wants to hear how you're celebrating, as part of their "Whole Grains: Chat 'Em Up" contest.Better hurry and tell them what you're doing to promote Whole Grains Month, and they will send you coupons and put your name in the drawing for a Gift Basket grand prize. Anything counts. The possibilities are endless, and they want to hear about everything.
"Every tidal wave is made up of individual water droplets," said Cynthia Harriman, Director of Food and Nutrition Strategies for the Whole Grains Council (WGC) and for Oldways, its parent organization. "When enough people take action and spread the word about whole grains, all at the same time, good things happen."The Whole Grains Council, an initiative of Boston-based 501c3 educational non-profit Oldways, has been focusing its efforts on promoting whole grains for better health since 2003. Spurred in many cases by these efforts, whole grains are becoming the new norm for grain foods. Both McDonald's and Burger King now offer whole grain buns on their chicken sandwiches as a matter of course. Supermarket data also show that, for the first time, sales of whole wheat bread have surpassed white bread in stores. Retailers now feature grains such as quinoa and spelt that few had even heard of five years ago. Attune Foods, Barilla, Bob's Red Mill, Dr Kracker, Frontier Soups, HomeFree, Olde Hearth Bagels, Red River Cereal, and Uncle Ben's donated coupons.