B&G Foods is undergoing a reorganization into four business units to manage its sprawling product portfolio.
The company announced the new structure along with appointments to head the new divisions. B&G will divide into:
- Spices and Seasonings, accounting for about 18% of net sales, with brands including Dash, Ac’cent and Spice Islands. It will be headed by Jordan Greenberg, currently chief commercial officer.
- Frozen & Vegetables, 27% of sales, with brands including Green Giant and Le Sueur. It will be headed by Kristen Thompson, current director of marketing for Green Giant.
- Specialty, 33% of sales, including Crisco, Clabber Girl and Brer Rabbit. It will be headed by Ellen Schum, currently chief customer officer.
- Meals, accounting for 22% of sales, with brands including Ortega, Cream of Wheat and Victoria. Its leader will be hired from outside.
“These units will define the categories and brands that we will resource and grow, the platforms for future acquisitions, the brands that will run for efficiency and cash flow, and the businesses we may exit over time,” CEO Casey Keller said in a statement.
B&G also announced other promotions, including: Gary Benedict, from vice president of revenue growth management to senior vice president of commercial operations; Tessie Gallagher, from vice president of sales to senior vice president of field sales; and Marty Schoch, from vice president of procurement to senior vice president of supply chain.