Kraft Heinz Merges U.S. and Canada Units

Dec. 10, 2021
Kraft Heinz is reorganizing its American and Canadian units into one division covering North America.

Kraft Heinz is reorganizing its American and Canadian units into one division covering North America.

The two units, which between them accounted for about 80% of Kraft Heinz’s total sales, will form the Kraft Heinz North America Zone. The goals are to streamline product development and operations, and reduce time to market for new products.

The North America Zone will be led by Carlos Abrams-Rivera, currently U.S. Zone president. Bruno Keller, current Canada Zone president, will be president for Latin America. R&D for the North America Zone will be led by Robert Scott, who was hired from Abbott Nutrition, where he headed global product development.

The North America Zone will begin structural transitions early next year, with full organizational and financial reporting changes expected to take effect at the start of Kraft Heinz’s second fiscal quarter.

“Combining our U.S. and Canada businesses—two dynamic Zones—gives us a distinct advantage and will produce faster, more effective results so we can continue investing in our strategic plan and driving sustainable growth,” CEO Miguel Patricio said in a statement.

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