Kroger's Home Chef Surpasses $1 Billion in Annual Sales

Oct. 26, 2021
Meal kit acquisition has been growing exponentially.

Kroger Co. said its Home Chef subsidiary and brand of mealtime shortcuts and solutions has reached $1 billion in annual sales.

Home Chef, which was bought by Kroger in 2018, offers more than 500 products across a variety of categories, including meal kits, heat-and-eat meals, ready-to-eat products and seasonal meals. They're available via subscription, pickup or delivery, but in-store purchases are only at Kroger-owned stores.

"By offering time-saving meal solutions at Kroger Family of Stores, we're able to simplify the cooking process, provide a wide variety of options, and allow customers to enjoy a delicious homemade experience," said Erik Jensen, president of Home Chef.

"Since 2013, we've grown from delivering meals with a rented truck to becoming a leading brand for Kroger," added Pat Vihtelic, Home Chef's founder and CEO. "With Kroger's support, our two brands offer a collective passion to make mealtime easy and bring people together over a meal."

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