PepsiCo has announced plans for two R&D centers, in Texas and Spain, that will be entirely dedicated to digital technology.
The Digital Hubs will be dedicated to “critical digital capabilities” like predictive analytics and “ecosystem engagement.” The Dallas Hub will concentrate on PepsiCo’s North American business; the Barcelona one will be devoted to global digital priorities. Overall goals include improved access to real-time sales and inventory data for trade customers; better product availability for consumers; and predictive decision-making tools for employees.
“We strategically chose Barcelona and Dallas because they are truly innovative cities with topnotch talent, world-class education systems and fully-developed regional infrastructures,” Athina Kanioura, PepsiCo’s chief strategy and transformation officer, said in a statement. “Coming into PepsiCo one year ago, I was extremely impressed with the caliber of existing data and digital talent within a CPG, and I'm excited to harness that power to grow our teams in North America and Europe."
PepsiCo plans to establish Digital Hubs at other locations in the future.