Ferrero to Buy UK Healthy Snack Company

Dec. 21, 2020
The Ferrero Group has announced plans to buy Eat Natural, a British manufacturer of cereal bars, toasted muesli and granola.

The Ferrero Group has announced plans to buy Eat Natural, a British manufacturer of cereal bars, toasted muesli and granola.

Ferrero plans to take over Eat Natural’s production facility in Halstead, UK, retaining the current management and workforce. Terms of the deal, which is expected to close in the next few months, were not disclosed.

"Eat Natural are an excellent strategic fit for the Ferrero Group as we continue to expand our overall footprint and product offerings into the healthier snacking market segment," Giovanni Ferrero, executive chairman of the Ferrero Group, said in a statement.

Sponsored Recommendations

Troubleshoot: Grittiness in gluten free cookies

Learn how to adjust gluten free cookie recipes for a softer texture.

Clabber Girl: Rising Success

Uncover how Clabber Girl Corporation achieved a remarkable 7% growth and improved manufacturing efficiency by seamlessly integrating Vicinity's batch manufacturing solution with...

Intelligent Blends: Taking Technology to the Next Level

Find out how our friends at Intelligent Blends use VicinityFood and Microsoft Dynamics GP to produce the best coffee around.

Key ingredient: Mother Murphy's Laboratories

Flavorings manufacturer Mother Murphy’s Laboratories integrates front office with production facility — improving operations from initial order to final invoice.